In the News: Bloomberg Government Quotes SIIA’s Sara Kloek on Children’s Privacy Compliance

In a new Bloomberg Government story, SIIA Vice President of Education & Youth Policy Sara Kloek weighs in on the rapidly shifting regulatory landscape for children's privacy. As the FTC intensifies enforcement under Chairman Andrew Ferguson and states roll out new age-based protections up to 16 and even 18, companies face sweeping new compliance obligations.

Kloek highlights how organizations are evaluating the FTC's priorities and preparing for more COPPA actions, expanded definitions of personal data, and stricter retention rules. With age-verification requirements coming online in Texas and Utah, and with states and the FTC moving on parallel tracks, the compliance picture will only grow more complex heading into 2026.