Cumulus Media Appoints Joyce Wirthlin asVice President/Market Manager, Cumulus Salt Lake City

SALT LAKE CITY, UT - April 1, 2026 - Cumulus Media (OTCQB: CMLS) announces that it has appointed Joyce Wirthlin as Vice President/Market Manager, Cumulus Salt Lake City.

Cumulus Media serves the Salt Lake City market through five powerful audio brands across its radio and digital platforms - B98.7/KBEE-FM (Adult Contemporary); KBER 101/KBER-FM (Rock); Power 94.9/101.9/(KENZ-FM/KHTB-FM) (CHR); 860 KKAT/KKAT-AM (News/Talk); and 93.3 The Bull/KUBL-FM (Country) - and also offers a range of digital marketing services for local advertisers.

Wirthlin was previously Market President for iHeart Media Salt Lake City, and prior to that, was Senior Vice President of Sales for the market.

Dave Milner, President, Operations, Cumulus Media, said: "Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients."

Joyce Wirthlin said: "I am honored to lead the talented team at Cumulus Media Salt Lake City. This is a significant full-circle moment for me, as my roots in this market trace back to the early days of KBER, The Bull, and B98.7. By pairing our iconic audio platforms with our robust digital marketing suite, we are uniquely positioned to deliver incredible ROI for our partners. I look forward to leveraging these resources to drive meaningful results and lead this exceptional team into its next era of success."

About Cumulus Media

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 393 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit https://www.cumulusmedia.com.

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, [email protected].