In September 2026, the Agricultural Trade Office in Monterrey, U.S. Livestock Genetics Export, U.S. Soybean Export Council, and U.S. Grains and BioProducts Council held their third U.S. Beef Cattle Genetics & Nutrition Roadshow in Monterrey, Nuevo Leon. Mexico's beef cattle industry, valued at around $10 billion annually, is key to Northern Mexico's economy and U.S.-Mexico trade. Focused on advancing livestock genetics and nutrition to boost herd productivity and beef quality, the event linked U.S. suppliers, Mexican producers, USDA cooperators, State Departments of Agriculture, and other stakeholders.