New Categories Introduced to G2 in April 2026

AI continues to move beyond general-purpose tools and into the specific workflows that define entire industries - from automating slide decks and sourcing decisions to streamlining compliance in financial services, and transforming how physical workplaces respond to the people in them.

This April, G2 introduced 8 new categories that reflect where software innovation is actually happening: in the hands of financial advisors, legal teams, procurement professionals, and the workplace technology powering them all. Read on to explore what's new, meet the analysts behind each category, and find out where your product, or your next purchase, fits in.

1. AI Presentation Tools

About this category: AI presentation tools are software platforms that use generative AI to automate the creation, structuring, and design of presentations from simple inputs such as text prompts, documents, datasets, or URLs. These tools enable users to quickly generate complete slide decks or interactive presentations by transforming raw ideas or existing content into structured, visually engaging narratives.

Why it was introduced: "Presentations are one of the most universal business deliverables, yet creating them has long been a time-consuming process. That's exactly the gap that a new generation of AI presentation tools is closing. These platforms represent a fundamental shift from manual slide-by-slide design to AI-driven workflows that turn a prompt or document into a polished, brand-consistent deck in minutes. By recognizing AI Presentation Tools as a distinct category, G2 is giving buyers a dedicated space to evaluate solutions purpose-built for this new way of working."

- Neeraja Prakash, Market Research Analyst

The top three products in this category, ranked by popularity at the time of launch, are:

• Canva
• Beautiful.ai
• Storydoc

2. AI Assistants for Financial Services

About this category: AI assistants for financial services software are designed for banks, wealth managers, and fintech teams to automate administrative work, improve client interactions, and maintain compliance in a highly regulated industry. Unlike general AI tools, this software is designed to securely handle financial data, integrate with systems like CRM and core banking, and support workflows such as meeting summaries, client communications, and reporting.

Why it was introduced: "AI Assistants for Financial Services is the shift from AI that just responds to AI that actually understands financial context, compliance risk, and customer relationships. In a heavily regulated industry, this software will be necessary to not only run front/back office workflows, and act as trusted assistants for advisors, support teams, and compliance, but to keep up with their competition."

- Nathan Calabrese, Research Principal, Accounting & Finance, Procurement

The top three products in this category, ranked by popularity at the time of launch, are:

• Zocks
• Agentforce Financial Services (formerly Salesforce Financial Services Cloud)
• Practifi

3. Legal Workflow Automation Software

About this category: Legal workflow automation software helps legal teams manage how work moves from one stage to the next. It's used to organize tasks, route work to the right people, and manage approvals and handoffs across teams. It replaces manual tracking and helps teams keep track of progress, improving visibility and consistency in everyday legal operations.

Why it was introduced: "Legal teams manage complex, multi-step processes that involve multiple stakeholders, approvals, and handoffs across departments. While tools for drafting, research, and document management support individual tasks, they do not provide visibility into how work progresses end-to-end. In practice, much of this work is still managed through fragmented tools and manual coordination, making it difficult to track progress, ownership, and pending actions. G2's Legal Workflow Automation Software category helps buyers find solutions that streamline task routing, approvals, and handoffs while improving visibility and efficiency across legal operations."

- Neya Kumaresan, Market Research Analyst, LegalTech and FinTech

The top three products in this category, ranked by popularity at the time of launch, are:

• Filevine
• HighQ
• Coheso

4. Autonomous Sourcing Software

About this category: Autonomous sourcing software enables organizations to source goods and services using AI, automation, and optimization. These platforms support end-to-end sourcing, including demand capture, supplier discovery, RFx execution, bid evaluation, and award recommendations.

Key capabilities include AI-driven intake, supplier matching, automated event orchestration, and optimization-based decisioning. These solutions reduce manual effort, accelerate cycle times, and improve sourcing outcomes.

Unlike traditional sourcing tools, autonomous sourcing platforms actively orchestrate and optimize sourcing execution, rather than just digitizing workflows.

Why it was introduced: "This category was introduced to help buyers identify solutions designed to automate sourcing execution - distinct from strategic sourcing and procure-to-pay systems. Vendors in this space are currently fragmented across categories that do not reflect their core capabilities. This category improves discoverability and enables more relevant comparisons for AI-driven sourcing solutions."

- Sanjana V Prasad, Associate Market Research Analyst

The top three products in this category, ranked by popularity at the time of launch, are:

• SAP Ariba
• Ivalua
• Coupa

5. Ambient AI Scribe Platforms

About this category: Ambient AI scribe platforms use AI to automatically generate clinical documentation by passively capturing conversations between clinicians and patients. These tools convert real-time dialogue into structured clinical notes, including the history of present illness (HPI), as well as assessment and plan sections, for clinician review and approval.

Why it was introduced: "As documentation demands and clinician burnout continue to rise, ambient AI scribe platforms have gained rapid adoption. Unlike traditional transcription or documentation tools that require manual input, these solutions automate note creation in real time - helping providers reduce charting time, improve efficiency, and focus more on patient care."

- Chitransha Joshi, G2 Associate Research Analyst for Vertical Industry

The top three products in this category, ranked by popularity at the time of launch, are:

• DeepScribe
• DocAssistant
• Nextvisit AI Medical Scribe

6. Smart Spaces

About this category: Smart spaces platforms use connected technologies, AI, and automation to optimize physical environments - such as offices, meeting rooms, and workplaces - for efficiency, collaboration, and user experience. These solutions go beyond basic room booking or workplace tools by combining real-time data, intelligent automation, and space management into a unified system.

Why it was introduced: "As organizations embrace hybrid work and smarter workplace operations, smart spaces represent the next evolution in workplace technology.

Smart spaces mark a shift from static offices to adaptive environments - where systems don't just manage spaces, they respond to how people use them. This category reflects the growing demand for workplaces that are not just connected, but intelligent and responsive."

- Shalaka Joshi, Sr. Research Analyst, Data and AI

The top three products in this category, ranked by popularity at the time of launch, are:

• Envoy Workplace
• Spaceti
• MAPIQ

7. Trade Show

About this category: Trade show and exhibition solutions help organizations plan, manage, and monetize exhibitor-driven events such as trade shows, expos, and exhibitions. These platforms provide specialized capabilities for exhibitor management, booth and sponsorship sales, floor plan mapping, and lead capture, enabling organizers to handle the operational and commercial complexity of large-scale events. They are used by event organizers, exhibition teams, and exhibitors to manage booth presence, showcase offerings, connect with buyers, and track performance. This category focuses on solutions built for in-person and hybrid exhibitions, where managing physical space, exhibitor participation, and measurable business outcomes are central to event success.

Why it was introduced: "As trade shows and B2B marketplaces evolve into high-stakes revenue engines, the limitations of traditional event management platforms have become increasingly apparent. Exhibition-focused solutions like vFairs, Map Your Show, ExpoPlatform, and Swapcard are redefining the category by prioritizing exhibitor monetization, lead capture, and commerce-driven workflows, especially as the global exhibition industry rebounds, with revenues projected to grow 16-18% year-over-year and generate nearly €368 billion in economic impact. As this space matures, we expect tighter integrations with CRM, e-commerce, and AI-driven matchmaking to further transform how businesses generate value from in-person and virtual exhibitions."

- Yukta Rustagi, Market Research Analyst

The top three products in this category, ranked by popularity at the time of launch, are:

• vFairs
• A2Z Events
• momencio

8. Media Sales

About this category: Media sales software helps publishers, broadcasters, and media owners manage the end-to-end process of selling and monetizing advertising inventory across channels such as digital, TV, print, audio, and out-of-home (OOH). These platforms centralize workflows, including proposals, inventory forecasting, campaign booking, and billing, enabling teams to streamline operations and improve revenue visibility. By integrating sales, ad operations, and finance functions, they reduce manual processes and ensure accurate campaign execution and reconciliation. Buyers use these tools to scale ad sales, optimize inventory utilization, and manage complex, multi-channel advertising businesses more effectively.

Why it was introduced: "Digital advertising now accounts for the majority of global ad spend, surpassing $750 billion annually, and that scale has fundamentally changed how media revenue is managed. While much of the industry's innovation has focused on buy-side automation and AI-driven optimization, publishers have been building equally sophisticated systems to manage proposals, forecasting, billing, and revenue operations.

As these sell-side workflows have grown more complex and differentiated, the market must reflect that reality. With the launch of the Media Ad Sales category, G2's taxonomy is evolving to more accurately represent the full advertising ecosystem and the platforms purpose-built to power modern media sales."

- Yukta Rustagi, Market Research Analyst

The top three products in this category, ranked by popularity at the time of launch, are:

• Prisma
• WideOrbit
• DanAds

There's always something new on G2!

On average, G2's Market Research team adds 5-10 new categories per month, so we encourage you to review our research agenda and utilize the all-new G2.ai to leave a voice review on the software you recommend!

Come back next month to see additional new categories on G2! And, check out the new categories that went live last month.