Smashburger Launches Curbit’s Order Throttling Software

Test & Rollout Overview

Smashburger piloted a new technology solution across 60 restaurants using a structured A/B test. Half of the locations implemented Curbit's order pacing and guest communication system, while the remaining restaurants continued with standard operations. Key metrics-including speed of service, repeat visits, and customer feedback-were tracked across both groups.

Strong performance from the test group led to a full rollout across all 129 locations nationwide.

Key Results

• Faster pickup times: Time to pickup improved by 84%, resulting in fresher food, shorter wait times, and fewer remakes
• Higher guest return rates: Locations using the solution saw a 22% lift in repeat orders over a 90-day period
• Improved customer perception: Participating restaurants experienced an 11% increase in Google review ratings

What It Means

The results point to a more consistent and reliable guest experience, driven by better order flow and communication-ultimately contributing to both operational efficiency and stronger customer satisfaction.

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