Pluto TV Grows Its Free Streaming Offering With Exclusive Series for Viewers 18–34

Pluto TV Grows Its Free Streaming Offering With Exclusive Series for Viewers 18-34

Pluto TV today announced that for the first time ever, Hart of Dixie, Arrow, The 100, and Everwood will be added to its free, on-demand and linear channel offering. All four series are exclusive to Pluto TV in the free streaming category.

The selection reflects clear audience behavior. According to NRG's Future of Series research, library titles are the primary driver of TV viewing, and 72% of Gen Z prefers programming from the 2000s and 2010s - the era each of these series represents. Together, these titles further strengthen Pluto TV's library, which is already built around beloved genres and cult classics that over-index with viewers ages 18-34, including The X-Files, Twin Peaks, Fringe, Charmed, and Ghost Whisperer.

Cindy Holland, Chair of Direct to Consumer at Paramount said: "Pluto TV is central to our direct-to-consumer strategy. Free streaming is expanding faster than any other segment of the market, and 18-34 year olds are our fastest growing audience. We're building a more deliberate and curated experience for our consumers that delivers real value to our partners. Free streaming doesn't have to be a warehouse, it is a destination."

William Gurman, SVP, Content Partnerships and Programming for Pluto TV said: "The data tells us that younger audiences don't want new for the sake of new, they want good. Hart of Dixie, Arrow, The 100, and Everwood are shows with cultural staying power. Viewers know what they're starting, they can binge the complete run from day one, and they don't have to wonder if it's worth their time. More than 400 episodes of television people already love, exclusively on Pluto TV. That's a real answer to decision fatigue."

The new acquisitions extend a content strategy that no other free streaming platform can replicate at scale. Through its Paramount ownership, Pluto TV offers unmatched access to major franchises, including 49 seasons of Survivor, the complete CSI universe, and iconic Nickelodeon programming such as iCarly and Spongebob.

Hart of Dixie, Arrow and The 100 will join Pluto TV's on-demand library and linear channel lineup May 1. Everwood will be available June 1.

In addition, My Wife and Kids will join Pluto TV on May 1, complementing a slate of highly watched Black family comedies, including Sister Sister, The Parkers, The Game and Moesha, which regularly rank among the most watched series with viewers ages 18-34 on the platform.

All five series will be available on Pluto TV across connected TVs and mobile at no cost, with no subscription or credit card required.