New report uncovers how business-savvy creators are driving the next wave of commerce

• Creators increasingly see themselves as entrepreneurs, with 73% viewing their work as a small business and 54% identifying as successful business owners.

• 51% receive international payments, demonstrating global growth.

• Financial acumen confidence sits at 49%, highlighting a clear opportunity for tools and education to strengthen business skills.

• Visa reveals UK content creators are achieving global success and rising earnings, with almost half earning £1,600+ monthly.

London & Lisbon, 11 November 2025 - A new study reveals that UK creators are proving themselves as successful entrepreneurs as the creator economy continues to grow internationally. The Visa 'Monetized Report' showcases how TikTok creators are actively developing business skills - blending self-taught lessons and peer learning, particularly in areas like contract negotiation and financial management.

This drive is already turning into tangible success, with the report revealing the majority of UK based creators earn £1,600 or more per month, with 34% receiving between £1,600 and £3,999. Optimism is high, with 88% of creators worldwide expecting their revenue to increase over the next year, reflecting growing ambition in their earning potential.

The report also highlights that UK creators are asserting their role in the business ecosystem, with 73% viewing their content creation as a small business and 54% identifying as successful entrepreneurs.

As the creator economy continues to expand, the need for support and financial education from more established industries is clear. While creators express strong confidence in their creative and digital skills, only 49% feel equally confident managing their finances.

Visa formalised its commitment to creators at Web Summit in 2024, where it officially recognised creators as small businesses. The findings of the report strengthen Visa's dedication to serving this next generation of entrepreneurs with advanced payment technology, educational resources and flexible financial products tailored for creators' unique needs. This wave of creator-led commerce represents a key milestone in the transformation of B2B payments, as the existing parameters around spending are shifting.

Lucy Demery, Head of Visa Commercial Solutions, Europe at Visa: "UK creators are thriving, earning more and reaching global audiences like never before. Creators aren't just building audiences; they're building enterprises. Their momentum highlights the UK's leadership in the creator economy, and we're committed to delivering innovative tools that help them grow."

Global insights from the study - spanning Australia, Brazil, UAE, UK and the US - reveal key takeaways, including:

• Most creators rely on personal funds, community support, and innovative funding such as crowdfunding, signaling a need for more tailored financial products for creators.

• Modern payment processors are preferred, enabling a global audience and faster access to earnings, though payment delays remain a challenge.

• 94% of creators report encouragement from friends and family, firmly cementing content creation's reputation as a valued career path.

The full Monetized: Visa 2025 Creator Report can be found here: Monetized: Visa 2025 Creator Report. Visa remains committed to supporting the creator community and partnering to drive innovation, growth, and access for creators worldwide.

-  ENDS - 

About research

Research conducted by Morning Consult with a sample of 1,000 content creators surveyed from May - August 2025, equally split between United States, Brazil, Australia, the United Kingdom and the United Arab Emirates.