More Than Two-Thirds of Xfinity TV Customers Tuned In for the FIFA World Cup 2026™

More Than Two-Thirds of Xfinity TV Customers Tuned In for the FIFA World Cup 2026™

The FIFA World Cup 2026™ became Xfinity's most-watched World Cup ever with over two-thirds of Xfinity TV customers tuning in to FOX's and Telemundo's coverage throughout the tournament. Xfinity customers didn't just tune in; they watched more World Cup coverage than the average American and actively engaged with the platform's advanced viewing features.

• Niesen ratings (L+SD) were 51% higher than national averages for FOX's tournament coverage.

• More than 60% of World Cup viewers embraced and used interactive features like Fan View, Multiview and the bilingual, personalized World Soccer Hub.

• Powered by Comcast's low-latency technology that outperforms other streaming platforms in internal testing, Xfinity's RealTime4K feed delivered World Cup coverage on FOX and Telemundo into customer homes just 11-14 seconds behind the action on the pitch, on par with over-the-air delivery.

• Xfinity's smart-boost WiFi prompted those watching in RealTime4K to automatically prioritize their wireless X1 TV box for the smoothest connection, helping drive a 20 percent increase in feature usage by surfacing the option directly on the TV instead of requiring them to enable it manually in the Xfinity app.

• "World Cup," "Copa Mundial" and other World Cup-related voice commands were among the most popular commands uttered into the Xfinity voice remote for the duration of the tournament.

"The World Cup highlighted our continued evolution of the sports viewing experience," said Vito Forlenza, Vice President, Sports Entertainment, Comcast. "Our goal is to make every sporting event more immersive, intuitive and engaging, and it was incredible to see customers embrace the innovations we built across our entertainment platforms and network."

The World Cup underscored how our innovative viewing features, combined with the most reliable WiFi, make Xfinity the best and most personalized place to experience live sports. And with our superior network delivering industry leading speed, reliability, and low-latency performance, we ensured customers could watch every major moment with unmatched clarity and real-time performance.

For longtime supporters and fans who discovered a new passion during the World Cup, Xfinity remains a year-round destination for the world's game. With World Soccer Ticket, customers can access more than 1,500 matches from top leagues and competitions, including the Premier League, UEFA Champions League, Major League Soccer, LALIGA and Liga MX, all supported by the same connected entertainment experience that provided the World Cup.