Toss Scales AI-Native Culture Across the Company with 'AI Surf Day'

• Company-wide program empowers employees to build, experiment with, and apply AI in their daily work
• More than 500 hands-on AI clubs launched across Toss affiliates, uncovering practical use cases from workflow automation to AI agents

Toss has successfully completed AI Surf Day, a company-wide initiative designed to help employees build, experiment with, and apply AI in their day-to-day work. Running from April through June, the program reflects Toss' broader vision of becoming an AI-native organization, where every employee, not just AI specialists,can confidently use AI to solve real business problems.

Rather than treating this as conventional training, Toss focused on applying AI to real work and scaling it quickly across the entire organization. To that end, employees organized their own "AI Surf Clubs" every Friday, where they ran hands-on sessions building workflow automation, vibe coding, and various AI-powered tools. Over the 12-week program, employees across all Toss affiliates launched 509 AI Surf Clubs, and the initiative earned an average satisfaction score of 4.9 out of 5.

Moreover the program emphasized peer-driven learning over classroom instruction. Employees proposed topics, organized workshops, shared their own experiments, and introduced successful approaches to colleagues, creating a culture where AI knowledge spread organically across teams. As employees from different functions collaborated, practical AI applications quickly moved from experimentation into everyday work.

One standout project was an AI agent designed for junior account managers that applies game-like progression mechanics to employee development. The agent guides users through role-specific tasks while automating repetitive work such as drafting emails and searching sales materials. The project was recognized as one of the top entries in the Business Chapter AI Competition Workshop.

To further support AI adoption, Toss also appointed AI Surf Evangelists. A total of 142 employees were selected to champion AI within their teams by identifying new use cases, organizing workshops and meetups, and helping colleagues integrate AI into their daily workflows. The initiative enables each team to adopt AI in ways that best fit its unique responsibilities and ways of working.

"AI Surf Day marks an important step toward becoming a truly AI-native organization," a Toss representative said. "We will continue empowering every employee to use AI as a natural part of their work and foster a culture where AI helps us build better products and experiences for our users."