Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH) Launches “FLASHSM”, a Direct-to-Consumer Cricket Streaming and Fan Engagement App (Form 8-K)

Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH) Launches "FLASHSM", a Direct-to-Consumer Cricket Streaming and Fan Engagement App

The new mobile application brings live cricket, highlights, scores and interactive fan features directly to audiences across North America, extending the Company's cricket production and broadcast operations into a direct relationship with fans

NEW YORK, NY July 16^th 2026 - Flash Sports & Media Holdings, Inc. (NASDAQ: FLZH) ("Flash" or the "Company") today announced the launch of "FLASHSM", a direct-to-consumer mobile application for live and on-demand cricket content and interactive fan engagement. The launch marks a significant step in the Company's strategy to build a leading, cricket-focused sports and media platform and to reach fans directly across key cricket markets. For now, FLASHSM is available in North America on https://flashsm.com and Google Play.

FLASHSM gives fans a single destination for live match streaming, highlights, scores and interactive features including predictions, polling, and fan rewards. The application draws on the Company's live production and broadcast capabilities, which have supported cricket coverage across multiple international markets, and on its franchise and league relationships, including the Lanka Premier League Season 6 ( https://www.lankapremierleaguet20.com )through its subsidiary Innovative Production Group FZ, LLC ("IPG").

The Company believes that owning the direct-to-consumer relationship will broaden its audience, deepen engagement around its cricket properties, and create new avenues for sponsorship, subscription and content distribution, complementing its media rights, franchise development and league operations.

" Our fans have followed the company's cricket coverage for years and now FLASHSM brings that experience directly to their mobile devices while also providing us a platform to grow with them season after season," said Bradley Nattrass, Chief Executive Officer, Flash Sports & Media Holdings, Inc.

FLASHSM is available for download today on Google Play store , Android TV and fans can also stream the Lanka Premier league T20 Cricket on the company's website. Additional features, content, and market availability are expected to be announced over the coming months. For more information, visit https://flashsm.com

About Flash Sports & Media Holdings, Inc.

Flash Sports & Media Holdings, Inc. (Nasdaq: FLZH) is a cricket-focused sports and media company seeking to develop and commercialize cricket media, league-management, sponsorship, and related sports-entertainment opportunities. Through its relationship with IPG. Flash is focused on professional cricket properties, media and broadcast opportunities, sponsorships, league operations, and related commercial initiatives. The Company's business plans remain subject to execution risks, market conditions, definitive agreements, third-party approvals, and the Company's ability to finance, develop, and commercialize its sports and media initiatives. https://flashsportsandmedia.com

https://flashsm.com