The Sweetest Collab Expands: Bath & Body Works × Milk Bar Launch Limited‑Edition Holiday Fragrances and Treats

October 14th, 2025

The Sweetest Collab Expands: Bath & Body Works × Milk Bar Launch Limited-Edition Holiday Fragrances and Treats

COLUMBUS, Ohio, Oct. 14, 2025 - Bath & Body Works and Milk Bar are turning up the holiday magic with their biggest collaboration yet-bringing even more craveable scents and treats to fans who can't get enough of this iconic pairing. Following the fan-favorite Birthday Cake drop, the holiday collection expands the experience with new gourmand fragrances and festive desserts designed to spark joy. Milk Bar's signature desserts now inspire the rituals consumers love most, including candles that warm the home, body care that feels indulgent and gifts that spread sweetness throughout the season.

Launching Oct. 15 in stores and online, the Bath & Body Works × Milk Bar Holiday Collection features four new dessert-inspired scents, plus the original Birthday Cake. And this season, the flavor goes both ways: In addition to fragrance, Milk Bar will sell limited-edition treats-including Cinnamon Pretzel Cookie and Raspberry Holiday Pie Bar-at select Milk Bar locations alongside the launch.

Bath & Body Works fragrance menu - available in stores and online at Bath & Body Works:

• Raspberry Holiday Pie Bar - A festive, fruit-forward blend of raspberry jelly, sugar cookie and toasted almonds. Sweet, jammy and just the right amount of cozy - like a warm slice of holiday pie fresh from the oven.

• Cinnamon Pretzel Cookie - Toasted pretzel, cinnamon dusting and sugared vanilla come together in this warm, cozy scent. Sweet and salty with a gooey twist - like the ultimate holiday cookie fresh from the oven.

• Peppermint Bark Truffle - A decadent mix of peppermint chocolate cake, crushed candy cane and creamy white chocolate. Cool, rich and irresistibly indulgent - this scent is holiday dessert in full swing.

• Cereal Milk Soft Serve - Golden cornflakes, frosted sugar and soft ice cream swirl together in this nostalgic gourmand. It's a creamy, crunchy throwback to your favorite childhood cereal moment.

• Birthday Cake - Layered vanilla cake, creamy frosting and rainbow sprinkles. A slice of holiday joy.

Milk Bar treats specials, inspired by Bath & Body Works collaboration - available at select Milk Bar bakeries:

• Raspberry Holiday Pie Bar - Available starting Oct. 20 at flagship bakery locations only (NYC: 1196 Broadway; LA: 7150 Melrose Ave.).

• Cinnamon Pretzel Cookie - Available at all Milk Bar bakery locations starting Oct. 20.

Each scent and treat is crafted to capture the magic of holiday indulgence, blending Bath & Body Works' fragrance expertise with Milk Bar's inventive approach to desserts. The collection's packaging features bold, festive designs inspired by Milk Bar's signature aesthetic-playful, colorful and brimming with holiday joy.

This collaboration is part of Bath & Body Works' ongoing mission to surprise and delight consumers through meaningful, culturally relevant partnerships. By bringing together beloved brands, Bath & Body Works delivers experiences that go beyond fragrance-tapping into nostalgia, indulgence and the joy of discovery. Milk Bar's inventive approach to holiday desserts makes them an ideal partner for this festive collaboration, uniting two brands celebrated for sensory delight.

"We knew we had to go big for the holidays, and for us that means creating something consumers can truly experience," said Betsy Schumacher, Bath & Body Works' chief merchandising officer. "They're passionate about gourmand scents, and this collection is all about creating moments that feel cozy, festive and craveable-bringing indulgence and nostalgia to life in a way only Bath & Body Works can."

"The holidays are all about flavor, fun and nostalgia," said Christina Tosi, Milk Bar's chef and founder. "We had so much fun dreaming up these new treats and fragrances with Bath & Body Works. Whether you're lighting a candle or biting into a slice of Peppermint Bark Cake, we hope this collection brings a little extra sweetness to your season."

The assortment spans Bath & Body Works' most-loved formats across home, body care, laundry and decor, including:

• 3-wick candles

• Fine fragrance mist

• Body wash

• Ultimate hydration body cream

• Foaming hand soap

• Hand sanitizer spray

• Laundry care

• Decor

• Wallflowers

See collection images here.

For more information and to shop the collection, visit https://www.bathandbodyworks.com.

ABOUT BATH & BODY WORKS

Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,904 company-operated Bath & Body Works locations in the U.S. and Canada, 537 international franchised locations and an online storefront at bathandbodyworks.com (as of August 2, 2025).

ABOUT MILK BAR

Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA, Washington DC, Las Vegas, and Chicago, ships treats nationwide through an eCommerce care package platform, is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

MEDIA CONTACT:

Ashley [email protected]