To our shopper community,

This is my first official week as the newly-appointed CEO of Instacart. I'm incredibly excited to get started, and I've been spending the past couple of weeks introducing myself to the people who make this company and this community so special - including all of you.

In many ways, my decision to join Instacart was a personal one. I come from a family of fishermen, and food has been at the center of just about every important moment in my life. To me, there's nothing more inspiring or noble than feeding the world. I was an Instacart customer for years before I joined the company, and I quickly fell in love with how Instacart solves a truly essential need for millions of families: access to food.

All of you help bring that mission to life every day in your neighborhoods and communities - and it's truly made a big impact, especially over the last year and a half. I have a health condition that made it risky for me to go to stores during the pandemic, and I can't tell you how grateful I was every time one of you showed up to my door to help me feed my family while keeping us safe.

Now, as CEO, I get to return the favor. I want to be a thoughtful and open partner to all of you as we work to make the shopper experience even better. You're an incredibly important part of Instacart, and it's my job to listen, learn, and work with you to overcome any challenges you're facing. We've made a lot of progress over the last few years, but we know there's more work to do.

As part of this, I want to make sure you can get in touch with me directly. If you have thoughts or suggestions about how we can improve the shopper experience, please email me.* My team and I will read every note, and I'll respond to as many as I can over the coming months. I'll also make sure your feedback gets passed on to the teams that can help.

So thanks again for the work you're doing to help connect our customers to the food and essential goods they need and giving everyone more time to enjoy food together. I'm looking forward to working with all of you to make Instacart - and the shopper experience - everything we know it can be.

Fidji

*Update on September 5, 2025: This email is no longer active.