Mutual of Omaha Expands Investment in Annuities, Long-term Care Markets

Mutual of Omaha Expands Investment in Annuities, Long-term Care Markets

OMAHA, Neb. - Mutual of Omaha is increasing its investment in the retail annuity and long-term care markets as demand grows for products that help people manage retirement income and the cost of care.

Through its newly formed Health and Annuity Solutions operation, Mutual of Omaha is emphasizing product innovation, pricing discipline, distribution support and operational capabilities designed to help advisors better serve clients navigating increasingly complex retirement planning decisions.

"As Americans plan for longer lives and more complex health and financial risks, they need solutions and a carrier that is built to think decades ahead," said James Blackledge, chairman and chief executive officer of Mutual of Omaha. "This new organizational structure reflects our commitment to investing in the capabilities and solutions needed to support financial professionals and consumers not just today, but well into the future."

Laura Huscroft, senior vice president, leads the new Health and Annuity Solutions group, which includes deferred and payout annuities, long-term care, critical illness, accidental death and special risk products.

With decades of experience serving these markets, the new organization reinforces Mutual of Omaha's longstanding commitment and increased investment in these critical solutions.

"Financial professionals are looking for carriers that combine strong products with reliable execution," Huscroft said. "We're investing in the capabilities behind our health and retail annuity offerings-from underwriting to claims and service-to make it easier to meet clients' needs. Mutual of Omaha's policyholder ownership, financial strength and disciplined approach to risk management give our customers confidence that we will be there for the long term."

About Mutual of Omaha
Founded in 1909, Mutual of Omaha is a highly rated, Fortune 500 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. The company is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.