“Zen Master of Marketing,” Shama Hyder, Set to Keynote at The HFA Show 2025

Washington, DC-January 16, 2025-Shama Hyder, a well-respected and early pioneer in the world of social media, will keynote at The HFA Show 2025 in Las Vegas at Mandalay Bay Resort on March 12.

Hyder is founder and CEO of Zen Media, a leading B2B marketing and PR company in the United States. Her long list of distinctions includes her role as an active Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute, best-selling author of The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and the delivery of keynotes in over 24 countries, including for recognized brands like NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney.

"As artificial intelligence continues to become a transformative force in our industry, Hyder is bringing timely and essential insights into leveraging AI not just as a tool but as a strategic partner for growth," said Liz Clark, president and CEO of the Health & Fitness Association. "Her expertise will empower show attendees to embrace AI-driven opportunities, enhance emotional intelligence, and lead with confidence in an evolving digital landscape."

Hyder's keynote, "Zen and the Art of AI: Navigating the New Rules of Influence in a Tech-Driven World," will help leaders understand how to swiftly harness AI's potential to avoid falling behind more agile competitors.

Her address will draw on real-world case studies and research to reveal how AI can be a strategic secret weapon to boost personal and team success. Attendees will learn how to identify and seize AI-driven growth opportunities, boost productivity with AI-powered efficiency hacks, lead a multi-generational, AI-savvy workforce, and develop frameworks for AI-driven business growth.

Hyder has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country, and as a result of her success, she has received numerous awards, including the prestigious Technology Titan Emerging Company CEO Award.

Hyder is one of three keynoters at the event. The other two are former Major League Baseball star and A-Rod Corp Chairman and CEO Alex Rodriguez (sponsored by ABC Fitness) and Xponential CEO Mark King (sponsored by Matrix Fitness).

To attend the keynote, register for The HFA Show at healthandfitness.org/show.