What homeowners get wrong about wildfires

Wildfire season is here, and Canada's 2025 wildfire season was the second-worst on record which means everyday choices matter more than many people realize.

Preparation starts with knowing what's true and what's not when it comes to wildfires. Let's break down a few common myths and what you can do to prepare:

Myth 1: "Wildfires only happen far away from communities"

Fact: Wildfires can and do reach neighbourhoods. Embers can travel long distances, sometimes more than two kilometres, and ignite homes well ahead of the main fire.

Most homes are ignited by embers, not flames. Small, burning embers can land on roofs, decks, or in gutters and start fires even when the wildfire is not close by.

What you can do: Keep your property clean and free of dry debris, especially on roofs and around your home. Focus on reducing fuel around your property as even small sparks can start major fires.

Simple maintenance, like trimming trees away from your home and removing flammable items near walls, can make a real difference. Find some more tips here!

Myth 2: "If a wildfire happens, I'll have time to prepare or leave"

Fact: Wildfires can move quickly and unpredictably. Changing winds and dry conditions can turn a nearby fire into an immediate threat with little notice. Evacuation alerts can also turn into evacuation orders in a short amount of time, sometimes in minutes, not hours.

What you can do:

• All local fire restrictions and bans, as well as alerts, should be taken seriously. Even if you don't live directly in a forested region, it is important to stay aware of wildfire risks in your areas.
• Have a clear evacuation plan that everyone in your household understands. Know multiple routes out of your area and decide where you'll go ahead of time.
• Prepare a grab-and-go emergency kit checklist (like the one we've created!) with essentials including medications, important documents, chargers, bottled water, and pet supplies.

Myth 3: "I'll figure out insurance after a wildfire event"

Fact: Waiting too long can leave you underprepared. Coverage options, limits, and availability can change during high-risk periods.

What you can do: Review your home insurance coverage annually to ensure you're protected against wildfire-related losses and damages.

Having comprehensive home insurance tailored to your region ensures you're financially protected, and gives you peace of mind before, during, and after fire season.

We're here to help

Wildfire preparedness is about simple actions that make a real impact. You don't need to do everything at once. Even a few simple and consistent steps can improve your home's resilience and your peace of mind.

Clearing debris, reviewing your emergency plan, or talking with a Westland advisor can all help reduce risk. Wildfires are unpredictable, but preparation doesn't have to be.

Connect with us

Speak with Westland advisor to review your home insurance and wildfire preparedness strategy. Additional resources and information can be found on our dedicated page on wildfire information or the webpages by the Government of Canada.