New flagship commercial celebrates campus life, research and community

Boise State University has launched its new institutional commercial, bringing the vibrant energy, innovation and connection of the Bronco community to regional and national audiences. Serving as the university's primary visual marketing piece, the spot anchors Boise State's broader promotional campaigns across broadcast television, digital channels and social media.

Over a year in the making, the ad builds on the momentum of its Emmy-nominated predecessor while expanding the university's research-backed "Out of the Blue" brand campaign.

The spot exclusively features real Boise State students, faculty and staff, with 56 members of the campus community volunteering their time for the production. The commercial was filmed across 10 locations, including five campus buildings and the surrounding Idaho environment, positioning Boise State at the physical and figurative center of student life, peer-faculty connection, groundbreaking research, community involvement and nearby outdoor recreation.

Designed to resonate universally with prospective and current students, alumni, donors, faculty, staff and community members, the commercial builds brand affinity, as well as local and national recognition, while inspiring pride for all of Bronco Nation.

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