07/17/2026 | Press release | Distributed by Public on 07/17/2026 07:44
ALEXANDRIA, Va. - America's beer and beverage distributors worked behind the scenes throughout the 2026 FIFA World Cup™ to deliver memorable experiences for millions of soccer fans across the country.
Whether fans were watching from a packed sports bar, local watch party or inside the stadium, 135,000 beer distribution professionals kept the good times flowing with expanded delivery schedules and special fan events.
"The last month has been a powerful reminder of the role beer plays in bringing people together, and that doesn't happen without the hard work and local expertise of America's beer distributors," said National Beer Wholesalers Association (NBWA) President and CEO Craig Purser. "From coast to coast, NBWA members played a vital role in sharing our country's vibrant beer industry with fans from around the world. Cheers to a memorable summer!"
Read World Cup stories from NBWA members across the country: