Answers to your questions on federal funding for public media — and why the CPB is still a sound investment

At STLPR, these programs and services include the national shows you love, like Morning Edition and All Things Considered, as well as the local programming you've come to consider part of your day, like The Gateway with Abby Llorico, St. Louis on the Air with Elaine Cha, and Politically Speaking with Jason Rosenbaum.

Public media services also include things you may not routinely consider, like lifesaving emergency alerts for all public radio stations - not just NPR Member stations - through its management and operation of the Public Radio Satellite System.

As the value of public media funding is likely to become a trending topic in the coming year, we've put together some common questions on how public media funding works, and what impact a profound realignment of that funding may have on public radio and television in your region, and across the country.

What is CPB's role in public broadcasting?

The Corporation for Public Broadcasting (CPB) is a private corporation created by Congress through the Public Broadcasting Act of 1967. CPB's mission is to provide every American with free, over-the-air access to local public media. The CPB is distinct from NPR and PBS and does not produce programming or own, operate, or manage any public media stations.

Today, CPB-funded public media reaches nearly 99% of the U.S. population. Nearly 42 million people listen to public radio programming each week across all platforms. Every $1 of federal funding contributing to that programming, generates $8 from local sources - a strong return on the nation's investment.

Why does STLPR or any public station need federal funding?

Even though listener support makes up the bulk of STLPR's funding, federal funding - which amounts to about $1.60 per person annually - makes public media as you currently know it possible.

CPB's investment directly supports local stations across the country and enables them to provide essential programs and services. If federal funding is eliminated, public media stations could be forced to cut some or all of the following:

• hallmark educational content
• important public safety communications during natural disasters
• professional development and resources for teachers
• music and cultural programming
• local newsrooms and personnel providing information essential to the wellbeing of local communities.

Some stations, particularly those in rural areas securing a larger percentage of their revenue from the CPB, could even be forced off the air. In many rural communities, public media stations are the only local sources of news.

What portion of St. Louis Public Radio's budget is reliant upon CPB funding?

For fiscal year 2025, the CPB will provide $575,172 to STLPR, 6.2% of our projected revenue.

The majority of our revenue comes from support from individual donors. About 22% comes from sponsorship messaging.

What would happen if St. Louis Public Radio loses CPB support?

STLPR would immediately seek to raise the $575,000+ in missing CPB funds from our donors and corporate sponsors.

However, stations across the country rely on pooled resources from CPB including satellite interconnection, emergency alert systems, the ability to license music, and to develop educational programs. The whole network would be impacted in ways that would also impact STLPR.

STLPR would work hard to maintain our current level of service, but the entire public media system would be weakened and rural communities in particular would be increasingly underserved.

How would the national networks like NPR be affected?

If stations in smaller communities were to shut down, NPR and PBS would receive less money in member dues to fund program production and the work of journalists embedded around the world. It would, in turn, be more difficult for NPR and PBS to cover stories from smaller communities with a reduced network of stations to provide local perspectives.

Why is public broadcasting needed when we can get news from so many sources (commercial, social media)?

Local public media stations provide critical information to help citizens make informed decisions.

For example, during the pandemic, St. Louis Public Radio provided health and safety information that helped area residents make decisions to stay safe. At that time, stlpr.org had the largest audience in its history serving the metro area.

During the recent natural disasters in North Carolina, when residents had no power, local public radio stations were the only source of current and comprehensive information on the recovery effort. Non-profit public media continues to provide a high level of service to communities while other local media outlets are shrinking or closing. Public media abides by rigorous ethical standards to ensure our content cannot be influenced by commercial interests.

In a time where anyone can post their opinion to social media, journalism grounded in rigorous fact-checking is essential to inform decisions that affect our health and safety, our finances, our democracy, and our future.

How can I take action to advocate for continued support of public media?

You can make your voice heard by visiting ProtectMyPublicMedia.org for resources to help you contact members of Congress and sign a petition. You can also tell your friends why public media is important to you.

How else can I help?

To continue STLPR's mission will require your ongoing and continuous generous support. If you're already a member, we say thank you. And if you're not a member or can give more generously, now is an excellent time to join or increase your support.