The Clorox Company
01/07/2025 | Press release | Distributed by Public on 01/08/2025 09:01
Using sensory research to drive superior product experiences
Using sensory research to drive superior product experiences
January 7, 2025
By Dawn Chapman, Sensory Center of Expertise
As we are laser focused on creating superior consumer experiences, sensory research plays an important role in product optimization. While flawless delivery of a compelling proposition wins trial, nailing the consumer product experience drives repeat purchases.
Here are three ways it supports our growth:
1. Optimize consumer product experience.
Using sensory and consumer studies, our development teams can pinpoint changes to characteristics such as formulations or substrate that will deliver product superiority.
2. Ensure our product experience delivers on our promise.
A product experience should feel congruent with its claims and messaging. By using a combination of sensory analysis and consumer testing to identify key characteristics upfront, we can develop products that deliver on those attributes and reinforce on-pack claims.
3. Understand how our products compare to other choices.
Our trained sensory panel profiles characteristics to provide baseline understanding of our position in the marketplace. This can facilitate identification of whitespace opportunities, drive consumer preferences and more.
Sensory research is an important tool in enabling us to deliver products people love. With it, we can not only meet market demands but also inspire consumer loyalty and drive growth.
Clorox, consumer experience, innovation, product development, products, R&D