Cardlytics Announces Workforce Reductions As Part Of Organizational Realignment and Cost Savings Initiative (Form 8-K)

Cardlytics Announces Workforce Reductions As Part Of Organizational Realignment
and Cost Savings Initiative

Atlanta, GA - October 2, 2025 - Cardlytics Inc. (NASDAQ: CDLX) today announced an enterprise-wide cost savings initiative aimed at optimizing its cost structure and aligning resources with its most critical business priorities. As part of this effort, Cardlytics reduced its workforce by approximately 120 full-time employees and contractors, representing about 30% of its total workforce. Cardlytics expects to incur $2.3 million in severance and related expenses in connection with this reduction, most of which will be recognized in the fourth quarter of 2025.

"This was a very difficult decision, but one that is necessary to protect the long-term stability of our business," said Amit Gupta, Chief Executive Officer of Cardlytics. "We believe this reduction will enable us to focus on the areas of our business that matter most to our partners and advertisers, and invest in our agenda for long-term growth."

"We are deeply grateful to our departing colleagues for their contributions and will support them with care through this transition. We are equally committed to supporting our remaining colleagues as we move forward to build a more resilient future for our company."

The cost savings initiative comprises a series of actions across employees, third-party spend, real estate, and operations. Collectively, these actions are expected to deliver annualized cash savings of at least $26 million. The company remains committed to achieving positive adjusted EBITDA for the full year 2025 and 2026.

Cautionary Language Concerning Forward-Looking Statements