Beliade Labyrinth SPV LP
05/18/2026 | Press release | Distributed by Public on 05/18/2026 07:19
On the Startup CPG Podcast: How We Think About Early-Stage Consumer Investing
On the Startup CPG Podcast: How We Think About Early-Stage Consumer Investing
May 18
Written By Martin Dolfi
Beliade's Partner Bill Schultz joined Startup CPG's "Investor Spotlight" podcast to talk through how we approach early-stage consumer at Beliade. After a decade at Goldman Sachs watching the disruptor brands reshaping the consumer industry, Bill has now spent the last seven years at Beliade backing founders doing the reshaping.
The conversation covers what we underwrite, what most investors overlook, and what we've seen quietly separate the founders who scale from the ones who stall.
Listen to the full episode here
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