TikTok presenta novedades basadas en IA para anunciantes: fomentan el descubrimiento, impulsan la acción y generan resultados de negocio medibles

People come to TikTok to watch their favorite creators, discover fresh ideas and connect with their communities. We've built a full-funnel platform that enables brands to show up in those moments. At Advertising Week New York 2026, we're unveiling agentic solutions across every stage of the customer journey and expanding creative potential both on-and-off the platform.The opportunity is significant: PF Global's TikTok's Economic Impact Report published last week found that economic activity on TikTok helped generate $81 billion in GDP for US businesses [1], with 54 million Americans purchasing a product after watching a TikTok video [2]. When content is culturally relevant, audiences connect, explore, and take action - turning attention into scalable business growth, increasingly powered by AI. That momentum is reflected in the latest findings from Kantar's Media Reactions 2026 report, which ranked TikTok as the #1 platform where marketers plan to increase ad spend in 2027 [3], with 84% of marketers placing advertising on TikTok [4]."AI is transforming how advertiser content is created and scaled," says David Kaufman, Global Head of Monetization Product Partnerships at TikTok. "With our suite of solutions, we bringing together AI, automation, and creativity to help advertisers improve performance while reducing effort. We are enabling advertisers to create work that feels relevant, move at the speed of culture, and drive meaningful business impact."Turning Discovery into ActionTikTok is where discovery starts. It takes people from their first scroll to a spark of curiosity to an active search for a product or inspiration. Now more than ever, discovery drives action.TikTok is building new Agentic Commerce shopping experiences that support easy product discovery and frictionless transactions on the platform, starting with Buy Direct and Shopping Assistant. To help fuel these experiences, we are building with trusted commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, Stripe, and more.Buy Direct is a seamless in-app checkout solution that allows users to make purchases directly from a brand, without leaving TikTok. The solution simplifies the purchase journey, allowing users to make purchases directly from the For You feed with just one click.Shopping Assistant is a conversational AI agent that guides users through their shopping journey. It understands context, remembers user needs, and finds the right products just for them, faster. Built into several TikTok touchpoints, Shopping Assistant provides realtime AI-powered shopping guidance like product details, shipping, sizing, availability and purchasing all within one conversation.We are also introducing Agentic Leads, an AI Agent for lead generation that, via AI-guided conversations, enables businesses to capture, qualify and convert high-intent, actionable consumer prospects. The solution will be available across multiple surfaces including Lead Agent in TikTok Direct Message and Lead Agent in lead form on advertiser-owned websites.Extending Campaign ReachTikTok gives brands new ways to connect with audiences through storytelling, creators and culture, driving performance beyond the core TikTok experience. We are excited to introduce TikTok Ad Network (TTAN) to US advertisers, enabling them to seamlessly extend their campaigns beyond TikTok and reach audiences across a premium network of nearly 400,000 apps worldwide. Fully integrated into TikTok Ads Manager, TTAN has built-in brand safety and placement controls to help brands safely extend campaigns, connect with the right audiences and drive measurable business outcomes.Extending Campaign ReachTikTok gives brands new ways to connect with audiences through storytelling, creators and culture, driving performance beyond the core TikTok experience. We are excited to introduce TikTok Ad Network (TTAN) to US advertisers, enabling them to seamlessly extend their campaigns beyond TikTok and reach audiences across a premium network of nearly 400,000 apps worldwide. Fully integrated into TikTok Ads Manager, TTAN has built-in brand safety and placement controls to help brands safely extend campaigns, connect with the right audiences and drive measurable business outcomes.Building with Industry Leading PartnersWe are building tools alongside our partners so brands can plan, build, and execute their TikTok advertising campaigns in the workflow of their choice. TikTok for Business Model Context Protocol (MCP), built on the open Model Context Protocol, allows developers to build AI agents and tools directly on top of TikTok Ads ecosystem to plan, launch, and manage advertising workflows with fewer manual steps. Since launch, the TikTok for Business MCP has seen over 200% increase in advertisers using our MCP for campaign activation and management [5]. We are excited to announce that the TikTok for Business MCP is now available as a connector across several AI platforms and registries, including Claude, Kimi, Manus, Perplexity, Replit, Snowflake, Tencent WorkBuddy, and the IAB Tech Lab Agent Registry."The TikTok MCP is indispensable to our AI-powered campaign workflows including how we build campaigns, upload creative, and analyze performance. TikTok is a leader in helping brands leverage AI to grow," states George Velonias, Head of Growth Marketing, Wayfair CanadaExpanding AI Automated CapabilitiesWe're making it easier to run TikTok Search Ads Campaigns by bringing advanced automation to the search ads buying process with the power of Smart+. Search Ads Campaign, powered by Smart+ gives advertisers the flexibility to automate their search ads across keywords and creative, helping to deliver the right ad to the right person to offer the best performance. With extensive keyword targeting, bidding capabilities, and search budget management, advertisers can capture diverse users' intent across vast search queries and meet them where they are.We're also introducing Smart+ Creative Selection, a new Smart+ feature that brings together every creative source - from advertisers' own assets to Symphony's AI-generated creatives and even creator content - into one approval workflow, so advertisers can easily approve and activate creative to fuel their performance campaign. The solution surfaces the recommended groups of creatives tailored for the business and campaign objective and gives advertisers full control of what goes live.We're expanding on GMV Max, our TikTok Shop automated ad solution that helps sellers grow their TikTok Shop gross merchandise value by automating campaign creation and automatically pushing spend behind content that is performing well. It will further improve advertiser profitability by factoring in key business costs - like affiliate commissions, coupons, and referral fees - so advertisers can optimize for a true return on investment.Innovation ForwardTikTok is the place to connect with audiences through storytelling, and we have the right AI tools to help you do it. With agentic commerce solutions, TikTok Ad Network, Smart+, GMV Max, and the ability to build with the agents already part of your workflow, TikTok is offering marketers the tools to identify the right audiences, translate interest into action, and drive measurable business outcomes.We'll see you at Advertising Week!Sources:PF Global, TikTok's Economic Impact in the United States.PF Global, TikTok's Economic Impact in the United States.Kantar Media Reactions 2026Kantar Media Reactions 2026TikTok Internal Data, July-September 2026