TikTok Launches New In-App Experience for Olivia Rodrigo’s you seem pretty sad for a girl so in love

Today, TikTok is unveiling a new immersive in-app experience celebrating three-time Grammy-winning singer-songwriter Olivia Rodrigo's (@livbedumb) new album, you seem pretty sad for a girl so in love, drawing from the album's expressive and emotional themes. Through interactive missions, exclusive rewards, and collaborative unlocks, fans can celebrate the music they love and help shape the story of the album together.

Step into the story

Bringing the album's dreamlike aesthetic to life on TikTok, the experience gives fans new ways to celebrate and personalize their fandom through exclusive album-inspired features and rewards.

Throughout the experience, fans can explore a custom-themed LiviesHQ bulletin board and use album-inspired DM bubbles to bring the aesthetic into conversations with friends across TikTok.

Fans can also participate in album activities-including saving tracks and contributing toward community milestones-to unlock exclusive rewards, including:

• A custom profile frame inspired by the album's visual identity

• An exclusive behind-the-scenes video

Inspired by the album's soft visuals and intimate storytelling, the experience extends the world of the album beyond the music itself, creating new ways for fans to connect with both the project and each other on TikTok.

At the center of the experience is a collective fan challenge. By sharing videos and participating in album-related activities, the community works together to reveal a hidden piece of content waiting behind a digital lock and key.

A home for fan creativity

The experience also features a dedicated destination for content inspired by you seem pretty sad for a girl so in love, including official videos from the album, and curated fan spotlights.

Also, CapCut has partnered with Olivia Rodrigo to launch exclusive signature templates inspired by her new album, giving Livies access to exclusive CapCut templates to create their own "so in love" edits. Just drop memories into her signature aesthetic and let the story unfold.

Whether through music covers, visual art, personal reflections, or cinematic edits made with CapCut, the experience highlights the many ways fans connect with the album's exploration of longing, vulnerability, joy, and self-discovery.

Olivia Rodrigo has cultivated a vibrant community on TikTok with over 25.8M followers, and her songs have soundtracked countless viral fan performances and deeply personal storytelling moments. Her single from the album, "drop dead," has over 121K posts on TikTok and has inspired a widespread trend showing how people fell in love with their partners. In April, in partnership with Interscope Records, TikTok launched a hub for a global karaoke experience inspired by the release, turning 24 cities around the world into stages for fans to show up, sing loud, and share their moments on the platform.

From "drivers license" to present day, Olivia's presence on TikTok continues to shape how music is discovered, shared, and felt.