Preparing for the Next Round of New gTLDs – Conversation with Martin Kuechenthal from LEMARIT at ICANN85 in Mumbai

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At ICANN85 in Mumbai, Thomas Rickert, Director Names & Numbers at eco - Association of the Internet Industry, sat down with Martin Kuechenthal of LEMARIT, to discuss how companies can prepare for the upcoming round of new gTLD applications.

In their conversation, they explore how LEMARIT supports brand owners throughout the entire lifecycle of a dot-brand TLD-from initial market and risk analysis to managing the application process and providing registry backend services. They also highlight the importance of strategic decision-making, helping companies understand ICANN requirements, align internal stakeholders, and develop a clear long-term usage concept for their TLD.

Don't miss this expert perspective on how organizations can successfully evaluate, apply for, and operate their own top-level domain in the next gTLD round!

Learn more about eco's gTLD Provider Directory: https://international.eco.de/topics/names-numbers/new-gtld-provider-directory/