GCSU Leadership Programs to Host Noted Journalist and Communications Executive

GCSU Leadership Programs to Host Noted Journalist and Communications Executive

On Monday, Sept. 15, at 5 p.m. Georgia College & State University Leadership Programs will host Amanda Rosseter, executive vice president and chief communications & brand officer at PNC Financial Services Group. The event will mark the first in the Usery Forum on Leadership series for the 2025-26 academic year.

In her role since 2021, Rosseter leads corporate communications and corporate marketing functions which includes all disciplines such as media issues and crisis management, executive, social, and business communications as well as advertising, paid media, data and analytics, and risk and compliance. She is responsible for protecting and promoting PNC, as well as driving awareness for PNC's recent acquisition growth and national expansion.

"We are deeply honored to welcome Amanda Rosseter to Georgia College," said Dr. Harold Mock, director of leadership programs. "In her career and civic life, she represents the best of Georgia College's commitment to leadership for the public good."

A communications leader with more than twenty-five years in external and internal communications, Rosseter has led global business initiatives for two Fortune 500 publicly traded companies. In her previous role as chief communications officer at Equifax, Inc., she established and led the communications strategy and execution of the company's $1.5 billion technology transformation, delivering messaging across all stakeholder audiences, including media, customers, consumers, and the investor & analyst community. In addition, she led a comprehensive communications process for Equifax's strategic priority of aggressive bolt-on mergers and acquisitions, driving mergers and acquisitions communications processes with integration across the enterprise for several deals totaling more than $1.2 billion.

Prior to Equifax, Rosseter led global external communications and media for The Coca-Cola Company for nine years. While there, she served in several roles, including global group director of Strategic Communications and Public Affairs. Her accomplishments include leading the communications launch of a new business strategy to seventeen business units across 200+ countries as well as to media, external stakeholders and analysts. In addition, she restructured and led the communications team for Coca-Cola's South and East Africa business unit, serving as head of communications in Johannesburg in 2018.

Prior to corporate communications, Rosseter was a journalist at leading media outlets, serving as a news correspondent, anchor, and investigative reporter at CNN, and at affiliates at NBC and ABC in Boston and Atlanta. As an award-winning journalist, she earned four Emmy Awards, four Edward R. Murrow Awards, two Gracie Awards, eleven Associated Press Awards, and a prestigious Columbia University DuPont baton for Investigative Journalism.

Rosseter is active in the Atlanta community, serving on the boards of the Woodruff Arts Center and the Malcolm Mitchell Share the Magic Literacy Foundation. She is also a regular guest lecturer at the University of Georgia Grady College of Journalism, from which she holds a Bachelor of Arts degree in journalism.

The Usery Forum on Leadership will be hosted by Georgia College Leadership Programs.

The event is free and open to the public and will be held in the Magnolia Ballroom in Milledgeville. To learn more, visit the event webpage.

The Usery Forum on Leadership honors the legacy of U.S. Secretary of Labor W.J. Usery Jr., exploring leadership that brings people together in service to the public good. The series is supported by a generous gift from Mr. and Mrs. Melvin and Eleyce Usery.

About Georgia College Leadership Programs

Georgia College's Office of Leadership Programs provides teaching, research and public service related to leadership, citizenship, democracy and public affairs. With the support of a distinguished faculty and practitioners, we educate the next generation of Georgia's leaders for the public good. Our programs bring together scholars and students, as well as business leaders, non-profit executives, journalists and public officials and offer a trusted forum on citizen-leadership and pressing issues of the day.

For more information, please visit https://www.gcsu.edu/leadership or contact [email protected] or 478-445-1227.