04/15/2026 | Press release | Distributed by Public on 04/15/2026 06:53
Sending your child to college is one of those moments that doesn't fully hit until you're standing in a residence hall parking lot wondering how your car ended up full of throw pillows and extension cords.
I've now sent three of my four children off to college. Each one needed something different. And every time, I was reminded that choosing a college isn't about finding the "best" school. It's about finding the right one.
In my role in enrollment, I see this process play out every day. As a parent, I've lived it. The families who feel most confident in their decision are the ones who ask better questions early.
Here are a few that actually matter.
Before you dive into rankings and amenities, take a step back.
The goal is not just getting them in. It's making sure they can grow once they're there.
When you talk to colleges, skip the surface-level questions. These are the ones that tend to tell the truth.
At Concordia Texas, tuition is structured to include those costs. No parking fee. Free laundry. No general service fees. What you see is much closer to what you actually pay. As a parent, I always encourage families to ask one simple question: What will be on the bill, not just what's on the offer letter.
There's usually a moment on campus when your student says, "I like it here."
That matters.
But pair that feeling with what you've learned:
The right choice holds both the emotional connection and the practical reality.
This is one of their first major decisions.
Guide them. Ask questions. Share your perspective.
And then let them step into it.
Because the goal isn't just to send them to college. It's to prepare them to navigate what comes next with confidence.
You're not just packing up a car and moving them into a residence hall.
You're sending them into a season where they will grow, stretch, and figure out who they are becoming.
And yes, you should probably still check that they packed enough socks.
If you're in the process of narrowing down your student's college list, I'd encourage you to experience Concordia Texas for yourself.
A campus visit is one of the most meaningful ways for you and your student to get a real sense of a college. You can feel the pace of campus, see how students interact, and start to picture what day-to-day life might actually look like.
Walk the campus. Sit in on a class if you can. Ask questions that matter to your family.
Schedule a visit to Concordia Texas and see firsthand if it's the right fit for your student.
SCHEDULE A VISITDr. Elaina Jackson serves as Vice President for Enrollment Management, Marketing, and Communications at Concordia University Texas. She brings more than 20 years of experience in communications and marketing, including senior leadership roles, and has spent the past five years leading enrollment and marketing strategy in higher education. As a parent of four, she also brings firsthand experience navigating the transition to college with her own children.