G2 Expands Data Solutions with Verified SaaS Spend and Contract Data

For years, teams have tried to understand the software market using any signals they could find: intent data to see what buyers are researching, reviews to gauge sentiment, and earnings reports to confirm what already happened. Each tells part of the story, but none answer the most important question: Where is the budget really going?

G2 is expanding its Data Solutions portfolio with verified SaaS spend and contract data to give investors, analysts, and software vendors a unified view into how SaaS budgets are allocated and how contracts are structured across the market. Now generally available, this new capability represents more than $25 billion in total annual SaaS spend across 20+ top enterprise vendors.

The limitations of what we've had

Most available market data is, by necessity, indirect. It's modeled from behavior, inferred from activity, and sometimes stitched together from sources that approximate what might be happening. That data has directional value, but there's a gap between signal and reality. For anyone making decisions that depend on timing, pricing, or market position, that gap creates a real problem.

Introducing verified SaaS spend and contract data

G2's spend and contract data gives customers a unified view of SaaS market activity, based on verified data - a view that provides leading indicators, not just historical insights. Instead of estimating what's happening based on behavioral signals, it reflects what's really occurring, breaking down real transactions, real contract structures, and real spend flows.

Paired with G2's existing market context across categories, vendors, and segments, Data Solutions customers can now access three new capabilities:

• Company performance signals ahead of earnings: By tracking spend trends across a vendor's customer base, investors and analysts can identify early signals of expansion or contraction before they show up in reported financials.
• Real pricing and discount benchmarks: Rather than relying on list rates or anecdotal deal data, software vendors and consultants can examine contract structures to provide insights into where discounts land, how they vary by segment, and how they've shifted over time.
• Spend-based market share: Instead of measuring market share through surveys or perception, teams can see it as a reflection of where dollars are moving across categories and vendors.

The data is built for investors, hedge funds, VCs, private equity firms, and consultants. Any team that needs to make decisions based on where money is actually moving can leverage G2's new capabilities.

A shift in how decisions get made

Moving from inferred to verified signals and getting this data sooner changes how decisions get made. G2 Data Solutions customers can now make more informed decisions with the data, rather than infer or wait until the moment is gone. Teams spend less time debating whether something is happening and more time deciding what to do about it. Early signals lead to more confidence, closer to real time.

If you're interested in seeing what this looks like in practice, we're working with teams now on more direct visibility into SaaS spend, pricing, and market dynamics. G2's spend and contract data is available now through Data Solutions. To learn more, connect with the G2 Data Solutions team.