Ogilvy Network Earns Two Grand Prix on Day 3 at Cannes Lions for ‘Uva Uva Bombón’ and ‘SOS POS’ Campaigns

CANNES, FRANCE - JUNE 24, 2026 - The Ogilvy global network continued its impressive performance at the 2026 Cannes Lions International Festival of Creativity, taking home 2 Grand Prix on Day 3 of the Festival . "U va U va Bombón" f or U va App by de la Cruz Ogilvy earned the Grand Prix in Direct, while Circus Grey's "SOS POS" for BCP Bank won the Grand Prix in Creative Da ta. In addition to the 2 Grand Prix, on Wednesday the Ogilvy network earned 5 Gold, 9 Silver, and 8 Bronze, upping its overall Festival total to 54 Lions.

"U va U va Bomb ón" for the U va App turned the most-watched Super Bowl Halftime Show performance of all time into immediate consumer action. Once Bad Bunny san g the lyric "Uva Uva Bombón" during the show's opening number " Tití Me Preguntó " , delivery platform UVA instantly triggered a real-time activation, unlocking a curated selection of in-app pr oducts that were on sale for $1 until inventory ran out. The on-sale items sold out before the performance ended, proving the power of turning a passive viewing experience into a moment of active participation. "U va U va Bombón " was also recognized on Wednesday with 3 Silver Lions.

De la Cruz Ogilvy Chief Creative Officer Sebastián Bullorini said: "'Uva Uva Bombón' came from identifying a conversation that was already happening in culture and turning it into an experience that delivered real business results. Winning the Direct Grand Prix, one of the most competitive categories at Cannes Lions, proves that culturally-driven ideas can resonate anywhere in the world. We're especially proud to have achieved this alongside a brand born in Puerto Rico, showing that world-class ideas can come from any market and earn global recognition. This award belongs to a team that understood a simple truth: the most powerful creativity is the kind that reaches people at exactly the right moment and inspires action."

With "SOS POS ", Peru's BCP Bank turned everyday payment terminals into lifelines. In Peru, over 4,000 phones are stolen every day . If your phone is stolen, how can you alert your bank ? BCP Bank turned terminals in small businesses all across the country into places where customers could block their bank accounts instantly with no calls or apps. By simply entering their ID number and PIN on the POS keypad , customers could protect their money in an instant until they could get in contact with their bank. In addition to the Grand Prix, "SOS POS" also earned 1 Gold and 1 Bronze Lion on Wednesday.

Creative Chairman and CEO of Circus Grey José Luis "Coyote" Rivera y Piérola said : "'SOS POS' is an idea that found a solution to a huge problem not just in Perú, but around the world. We reimagined a 50-year-old technology, transforming POS terminals into devices to fight cyber fraud. We're thrilled that this amazing idea and campaign was recognized at Cannes Lions with a Grand Prix. "

The Ogilvy global network won an additional 4 Gold Lions across Wednesday's awards. "r/ eal reviews" for Dove by DAVID London , AKQA Paris, and WPP Media - which saw the brand embrace and publish real Reddit reviews for its Intensive Repair 10-in-1 Serum Mask - won in Social & Creator - Consumer Goods . Another example of leveraging authentic, real-world online communities, "Vaseline Originals" for Vaseline by Ogilvy Singapore won in Social & Creator - Creator Collaboration for creating a line of products inspired by online creators' viral hacks of the product. "One More Question" for LALCEC by Grey Argentina earned Gold PR - Media Relations ; the campaign saw LALCEC shake up press conferences and interviews with well-known sports, entertainment, and political figures who are at the age for yearly check-ups by asking them one final question. "Lime Guides" for Corona by Grey New York , which expertly solved the problem of cutting a lime wedge too large to fit in a Corona bottle by marking limes with visible cutting guides, won Gold in Direct - Small-Scale Media .

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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity-innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Media Contact: Kappie Kopp / [email protected]