Basis Global Technologies Inc.
10/19/2026 | Press release | Distributed by Public on 10/19/2026 17:18
Marketers’ AI adoption is limited by lack of ROI strategies
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually paying off, per a report from Basis.
Roughly 60% of US marketing and advertising professionals use genAI or agentic AI every day-an increase of 33.6% YoY, the report found."
Read more in eMarketer (freemium subscription).
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