Council launches new North of the Murray consumer destination website

Council launches new North of the Murray consumer destination website

Published on 25 February 2026

Federation Council is proud to announce the official launch of the brand new North of the Murray consumer website, marking a sophisticated leap forward in the region's digital marketing strategy.

As a cornerstone tactic of the region's broader brand development, the new website serves as a high performance 'digital front door' for visitors. The launch arrives as momentum for the brand reaches an all time high; North of the Murray currently stands as the most followed social media brand in the entire Murray region with in excess of 41,300 followers.

To ensure the new site reaches its maximum audience from day one, Council is also launching a comprehensive Google Ads campaign. This targeted digital strategy will drive high quality traffic to the site, capturing potential travelers at the very moment they begin planning their next escape.

Federation Council Mayor Cr Cheryl Cook, said the new platform is a vital investment in the region's economic prosperity.

"Tourism is the lifeblood of our local economy, supporting our small businesses and vibrant riverfront communities," Mayor Cook said.

"This website isn't just about beautiful imagery; it's about making it easier than ever for visitors to discover our hidden gems, from our world class river and lake experiences to our tranquil camping spots. It is a proud moment to see our region represented with such elegance and modern functionality."

The website offers a seamless user experience, highlighting diverse accommodation options, curated content, and an extensive local events calendar.

Federation Council General Manager Adrian Butler emphasised the strategic importance of this digital milestone.

"This launch is a significant step forward in our destination marketing," Mr Butler said.

"We are already the digital leader in the Murray region in terms of social media following, and this new site allows us to convert that social engagement into visitation. By pairing the new site with a robust Google Ads campaign, we are ensuring that our North of the Murray tourism brand stays top of mind for travelers across the country."

Residents are encouraged to explore the new site and share it with friends and family to help showcase the region to a wider audience.

The new website is now live at https://www.northofthemurray.com.au

Fast facts & What's new

Please find a summary of the new platform's key features and strategic highlights below:

• Digital Leadership: North of the Murray currently holds the largest social media following of any tourism brand in the Murray region, providing a powerful foundation for the new site's launch.

• Targeted Growth: The launch is supported by a synchronised Google Ads campaign, specifically designed to capture high intent travel searches and drive national traffic to our local operators.

• Enhanced User Experience: The site features a "mobile first" design, ensuring travelers can easily navigate maps, experiences, accommodation and discover dining options while on the go.

• Digital Platform: Melbourne based Digital Agency, Roam, industry leading tourism destination marketing platform.

• Comprehensive Listings: The site is integrated with the Australian Tourism Data Warehouse (ATDW) which allows the automatic import of business listings created by tourism businesses and stakeholders. From the vibrant hubs of Corowa, Howlong, and Mulwala to the quiet charm of Urana and Rural villages, the site showcases the full breadth of the region's experiences, food and drink offerings and accommodation including luxury resorts, water side caravan and camping, houseboats and pet-friendly camping.

• Economic Impact: By streamlining the path from "inspiration to booking," the site aims to increase overnight stays and boost the average daily spend within the Federation Council local economy.

• Brand Information: North of the Murray is more than a geographic location, it's a premier tourism brand representing the vibrant Federation Council region in New South Wales. We curate the "other side" of the river, where there is more to see, do, and learn. Our brand serves a getaway to the iconic towns of Corowa, Howlong, Mulwala, Urana & Villages. We are a collective of sun-drenched landscapes, rich agricultural heritage and spirited local characters. We believe the best experiences aren't found in a rush, but in the moments spent between the water and the red gums. North of the Murray is an invitation to step off the beaten track and onto the riverbank. It's where heritage meets the water, and every visitor finds their own rhythm. The North of the Murray tourism brand is owned and managed by Federation Council.

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