Following Forests and Firefighters Day at the Great American Farmers Market, Deputy Secretary Vaden to Spotlight History and Innovation at “America the Beautiful” Day,[...]

(Washington, D.C., August 7, 2025) - U.S. Secretary of Agriculture Brooke L. Rollins yesterday hosted the fourth day of the Great American Farmers Market on the National Mall with an evening honoring those who protect our national treasures and discover how USDA safeguards our landscapes.

Yesterday was themed "Forest and Firefighters: Protecting America's Legacy" and the day's programming spotlighted wildfire readiness and honored the heroes who protect America's landscapes. Secretary Rollins was joined by Secretary of Commerce Howard Lutnick, Secretary of Education Linda McMahon, Environmental Protection Agency Administrator Lee Zeldin, and Chief of Protocol of the United States Monica Crowley. The program also featured an 81^st Birthday Bash for Smokey Bear complete with wildfire tips, scavenger hunt and a National Forest Foundation (NFF) booth, real-life firefighter heroes and a firetruck, and a headlining performance by LOCASH.

Coming up today - America the Beautiful Day

On Thursday, August 7, the Great American Farmers Market will celebrate the breathtaking beauty of our nation's land, people, and agriculture.

Program Features Include:

• Remarks by U.S. Deputy Secretary of Agriculture Stephen A. Vaden
• George Washington's cellar to today's science: George Washington will join us to talk about his 250-year-old cherries, connecting our agricultural past to the future of food and farming.
• Step onto USDA's lawn at the People's Garden for a hands-on tour, head next door to the Rainfall Simulator and see how healthy soil helps protect our land from erosion and runoff in real time
• Barnyard Bash: Stop by Tractor Supply Company's booth to meet a Highland Cow and more
• Visit USDA's Office of Tribal Relations (OTR) Booth to learn about Tribal agriculture, traditions, and resources

Please refer to this link for a detailed event schedule.

In the spirit of National Farmers Market week, we encourage everyone around the country to visit their local farmers market. USDA's Agricultural Marketing Service connects consumers to producers at over 8,600 farmers markets nationwide through the National Farmers Market Directory at https://www.usdalocalfoodportal.com.

THANK YOU to our Generous Presenting Sponsors

Secretary Rollins gratefully acknowledges the support and sponsorship of the following companies for helping to make this event possible: Chobani, John Deere, Tractor Supply Company, and Visa.

For updates and full programming details, please visit: https://www.usda.gov/gafm.

Connect With Us!

For updates on this upcoming event and other news, follow USDA on X, Instagram, and Facebook, and follow Secretary Brooke Rollins on X and Instagram.

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