Honda Celebrates Teamwork with “The Power of Teams” Float in the 2026 Rose Parade® on New Year’s Day, Honoring the Spirit Behind The Power of Dreams

• 2026 Honda Rose Parade® float "The Power of Teams" highlights the collective strength of teams, including Honda associates, Honda race car drivers and Team USA athletes
• An elevated track above the float represents a striking display of unity, showcasing a Honda-powered race car, Team USA Bobsled and all-new 2026 Honda Prelude hybrid
• Honda supports Team USA athletes as the Official Automotive Partner of the U.S. Olympic & Paralympic Teams, starting with the Olympic and Paralympic Winter Games Milano Cortina 2026
• 2026 Honda Rose Parade fleet of mobility products include all-new Honda Prelude hybrid as Official Pace Car, Acura ADX SUV as Official Sound Car, plus 100 Honda Motocompacto e-scooters and the Fastport eQuad
• Rose Parade Opening Spectacular to feature a high-energy performance by global vocal powerhouse Bishop Briggs along with team of world-class dancers, presented by Honda

Honda returns to Pasadena on New Year's Day to lead the 2026 Rose Parade® with The Power of Teams - a float celebrating how dreams are most powerful when they are realized together - as the Rose Parade marks its 137th year. Inspired by the Honda global brand slogan "The Power of Dreams," the float is a visual tribute to collaboration and the challenging spirit that power innovation. The Power of Teams float showcases a Honda engineer, a USA hockey player, and a Honda race car driver, all created by florals.

"The Rose Parade is a special moment each year for Honda to bring The Power of Dreams to life, and 'The Power of Teams' float reflects how far we can go when we move forward together," said Jennifer Symington, assistant vice president of marketing for American Honda. "From our partnership with Team USA athletes, to the race car drivers we help take the checkered flag, to the thousands of associates who take care of our customers, we hope this year's float inspires everyone watching to dream boldly - and to do it as part of a team."

About The Power of Teams 2026 Rose Parade Float
The Power of Teams float, created in the spirit of this year's parade theme, "The Magic in Teamwork," features an elevated track, where a Honda-powered race car, a USA Bobsled and the all-new 2026 Honda Prelude hybrid sports coupe will circle together in a striking display of unity. A red arch pays tribute to Los Angeles - the city where the American Honda story began over 65 years ago. And looking ahead to 2028, Honda will continue the spirit behind The Power of Teams to help the world's greatest athletes pursue their dreams as a Founding Partner of the LA28 Olympic and Paralympic Games, and Official Automotive Partner of Team USA.

The float was created by the design team at Fastport - Honda's emerging B2B micromobility venture based in Torrance, California, dedicated to transforming the last-mile delivery industry with a purpose-built electric cargo vehicle and fleet software systems. The Fastport eQuad, the zero-emissions quadricycle cargo delivery vehicle, will be featured during the 2026 Rose Parade.

The Honda float will anchor the parade's Opening Spectacular with a high-energy kickoff performance featuring global vocal powerhouse Bishop Briggs and 24 world-class dancers in a thrilling celebration of teamwork. Briggs will perform her platinum-selling anthem "River" and empowering hit "Champion." With more than 1.9 billion streams, 756 million YouTube views, and "River" topping Shazam's all-time chart - Briggs has become a culture force. Honda has previously collaborated with Briggs to launch her single "Triumph" as part of the "Chasing Greatness" marketing campaign for the rugged TrailSport line of Honda light trucks.

Official Honda Rose Parade Vehicles
Paced by the new 2026 Honda Prelude hybrid, Honda marks 32 years as the Rose Parade's Official Vehicle and will feature the all-new Acura ADX as the 2026 Official Sound Car, along with a fleet of innovative Honda products. Cruising along with the parade floats will be 100 Motocompactos - the fun, ultra-compact Honda e-scooter designed for urban mobility - plus iconic Honda Metropolitan scooters, and Pioneer side-by-sides and Fastport eQuad, plus the all-electric Honda Prologue, CR-V hybrid SUV and the Odyssey minivan serving as Parade volunteer vehicles.

The 2026 Honda Prelude hybrid, leading the parade, expands the Honda brand's hybrid-electric lineup to four fun-to-drive and fuel-efficient models. The all-new Prelude also marks the debut of Honda S+ Shift, an innovative new drive mode that simulates a performance transmission experience for maximum levels of driver engagement. Technology is smartly integrated with standard features, including a large touchscreen, wireless Apple CarPlay and Android Auto™ compatibility, Google built-in, a Bose premium sound system, and a wireless smartphone charger.

The first-ever Acura ADX, the premium performance brand's exciting new gateway SUV, is the Official Sound Car for the 2026 Rose Parade. The Acura legacy for outstanding audio continues with the bespoke 15-speaker Bang & Olufsen audio system developed exclusively for the ADX in partnership with Bang & Olufsen, an iconic brand for audiophiles. The tech-rich cabin of the all-new Acura ADX also boasts available Google built-in connectivity, including apps like Google Assistant, Google Maps and more on Google Play, plus standard wireless Apple CarPlay and Android Auto™ compatibility for an effortless digital experience.

To tune-in to the 2026 Rose Parade Presented by Honda, view the list of streaming and traditional broadcast partners at tournamentofroses.com/broadcast-partners.

Honda Partnership with the Pasadena Tournament of Roses®
Honda has partnered with the Tournament of Roses® for more than 60 years and became the Rose Parade's first-ever Presenting Sponsor in 2011. In every year since, Honda has proudly led the Rose Parade, showcasing the annual event theme. Honda first collaborated with the Tournament of Roses by providing two-wheeled vehicles for the 1962 parade. Honda has been a float participant since 1977 and has provided the official Tournament of Roses vehicles since 1994.

Honda Support of Team USA and LA28
Honda is proud to support Team USA heading into the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026, and the 10 inspiring Team USA athletes serving as official Team Honda ambassadors. These athletes embody the spirit of determination, innovation and excellence that drives the commitment of Honda to "The Power of Dreams."

Honda recently announced a new multi-year partnership with USA Hockey, strengthening the brand's longstanding connection to the sport - an enduring collaboration that began in 2007 with Honda serving as the Official Automotive Partner of the National Hockey League (NHL®) in the U.S. Under the new agreement, Honda will serve as the Exclusive Automotive Partner and Official Vehicle of USA Hockey, supporting USA Hockey during the Olympic and Paralympic Winter Games Milano Cortina 2026, and serving as the title sponsor of the USA Hockey Sled National Championships.

In July, Honda announced the formation of a technical partnership with USA Bobsled/Skeleton (USABS), with the Acura brand serving as the Official Automotive Partner. Significantly, USABS is leveraging the advanced engineering expertise of Honda R&D engineers and the capabilities of the company's HALO aeroacoustic wind tunnel (Honda Automotive Laboratories of Ohio) located in East Liberty, Ohio.

Looking ahead to 2028, Honda will continue to support the world's top athletes as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, is the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games. As part of this commitment, the company will provide a wide range of Honda and Acura vehicles for use throughout the LA28 Games.

To Learn More, Visit: https://www.honda.com/teamusa.

About Honda in America

Honda started operations in the United States with American Honda Motor Co., Inc. in 1959. Today, Honda employs over 30,000 associates in America engaged in the development, manufacturing, sales and service support of Honda and Acura automobiles, Honda power equipment, Honda powersports products and the HondaJet advanced light jet. Based on its longstanding commitment to build products close to the customer, Honda
operates 12 major U.S. manufacturing facilities, working with 665 U.S. OEM suppliers to produce a diverse range of Honda products using domestic and global parts. Honda has built automobiles in America for over 40 years, and in 2024, nearly two-thirds of all Honda and Acura automobiles sold in the U.S. were produced in America.

Honda also conducts research and development activities at 21 facilities in America where it fully designs, develops and engineers many of the products the company manufactures in America. Honda and Acura high-performance racing programs are also conducted in America including the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support.

Learn more with the Honda Digital FactBook.

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