NAR - National Association of Realtors

01/01/2025 | Press release | Archived content

Social Media Best Practices for Real Estate Pros

Real estate pros should understand all the legal and ethical responsibilities that come with using social media as a marketing tool.

Window to the Law: Social Media Best Practices for Real Estate Professionals

January 1, 2025DetailsTranscript
Advertisement

Additional Resources

Rules for Using Endorsements and Testimonials

videoDecember 8, 2023

Using endorsements and testimonials can be a powerful marketing tool. These best practices can ensure such marketing is in line with the law.

Copyright Issues for Real Estate Professionals

videoJanuary 1, 2023

These four risk management tips can help real estate professionals avoid costly copyright claims.

New Membership Marks Manual for the REALTOR® Trademark

videoDecember 28, 2021

Protect the REALTOR® trademark by avoiding common misuses, including use in business names, domain names and on social media.

Using Images and Music in Your Business

videoDecember 1, 2020

Follow these best practices to legally use third party creative works in your business, and avoid costly infringement actions.

Copyright Best Practices for Listing Photos

videoSeptember 4, 2018

Learn how to obtain the necessary rights for your listing photos, and understand the rights granted to third parties such as MLSs.

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Social Media

Learn about concerns with various popular social media sites, and gain tips and suggestions to protect your privacy and identity.

Membership Marks Manual

It is important to use NAR's membership marks correctly and according to the rules outlined in these Member & Association Membership Marks Manuals.

NAR - National Association of Realtors published this content on January 01, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on December 18, 2025 at 18:32 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]