New Edelman Data: What Do Americans Really Think of “DEI”

Fresh off the press: the 2024 Edelman Trust Barometer Special Report on Business and Racial Justice.

At a time when social tensions are inflamed by political actors and supercharged with algorithms, how can leaders communicate workplace initiatives and brand actions with authenticity, respect, and relevance to their employees, customers, and communities?

Since 2020, Edelman, the global public relations firm, has produced public opinion research on racial justice and business. During this session at the Business & Society Program's Aspen ESG Summit 2024, leaders discussed some surprising findings in the public's perception of Diversity, Equity, and Inclusion programs in the workplace.

Featured Speakers:

• Trisch Smith, Global Chief Diversity, Equity & Inclusion Officer, Edelman
• Ellen McGirt, Editor in Chief, Design Observer