Strategy Expands Bitcoin Bet, Acquires $100 Million Worth of BTC in Latest Buy

Strategy has further strengthened its position as the world's largest corporate holder of Bitcoin.

The company recently acquired 1,587 BTC for $100 million, bringing its Bitcoin reserves to 846,842 BTC with an overall average purchase price of $75,656.

The purchases averaged $63,024 per BTC between June 8 and June 14, 2026. The company also boosted its USD reserves by $100 million to $1.1 billion as part of its ongoing treasury management approach.

Investors responded positively to the update, with Strategy (MSTR) shares rising more than 8% during Monday's trading.

Strategy's recent purchase, comes after it added 1,550 BTC to its growing treasury last week, despite ongoing market volatility. This was days after it sold 32 Bitcoin for around $2.5 million in late May, its first notable sale in years.

For years, CEO Michael Saylor built Strategy's identity around an unwavering commitment to accumulating bitcoin and never selling it, turning the company into the most prominent corporate proxy for the cryptocurrency.

However, with its first Bitcoin sale in years, that philosophy is now giving way to a more flexible treasury model.

The company remains the largest corporate holder of Bitcoin and now controls more than 4% of the cryptocurrency's maximum supply of 21 million coins.

Strategy has developed a reputation for announcing Bitcoin purchases on Mondays, turning the start of the week into a closely watched event for cryptocurrency investors.

Over the years, the company has consistently used market weakness as an opportunity to increase its Bitcoin holdings, reinforcing its long-term conviction in the asset.

This pattern has led many traders and analysts to monitor its Monday announcements for clues about institutional demand and broader market sentiment.

While Strategy continues to add to its Bitcoin holdings, the pace of purchases has slowed significantly compared with last year. In May this year, the company paused its aggressive Bitcoin purchases to prioritize a major convertible bond repurchase.

The company bought back US$1.5b in convertible notes at a discount instead of adding to its Bitcoin position, strengthening its balance sheet for future BTC accumulation.

Saylor described the pause as "recharging" for future Bitcoin accumulation. This was the first significant pause in Strategy's multi-year Bitcoin acquisition program.

Notably, Strategy's recent Bitcoin accumulation, comes after Bitcoin has surged past the $65,000 level, following the announcement of a peace agreement between the United States and Iran.

The crypto asset climbed from the low-to-mid $63,000 range to over $65,500, marking a two-week high, after President Trump announced that the US had brokered a peace deal with Iran that would reopen the Strait of Hormuz.

The latest rebound has lifted BTC roughly 9% from those lows and reinforced the importance of the $60,000 zone.

Outlook

Strategy's latest move reinforces a clear but evolving message: Bitcoin remains central to its corporate identity, but the execution is becoming more tactical than purely ideological.

In the short term, continued accumulation by Strategy is likely to remain a key sentiment driver for the market. Its Monday announcements have effectively become a recurring signal for institutional conviction, often influencing intraday momentum in Bitcoin and related equities like MSTR.

If buying activity continues even at a slower pace it could help support price floors around psychologically important levels such as $60,000, especially during periods of macro uncertainty.