Porter Sablan Capital Announces Strategic Growth Investment in LYLA

Louisville, KY, October 8, 2025 - Porter Sablan Capital LLC ("PSC"), a private investment firm, announced today it has made a strategic growth investment in LYLA, a leading tech-enabled concierge service company providing innovative workforce solutions to both corporate employers and healthcare organizations. The investment is supported by additional capital raised from outside investors, enabling LYLA to accelerate its strategic growth initiatives.

LYLA offers concierge services as a valued employee benefit, helping companies strengthen recruitment, retention, and engagement by alleviating workplace stress. Employees receive support across a wide range of needs-including virtual assistant services, wellness resources, travel coordination, childcare, senior care, and more-allowing them to stay focused and productive.

In healthcare systems, LYLA enhances the patient experience by addressing non-medical needs for patients and their families. Its tailored concierge programs support emergency departments, maternity units, and children's hospitals, and more, improving comfort and satisfaction during care.

To lead LYLA into its next stage of growth, Becky Beanblossom, a Louisville-based healthcare entrepreneur, will serve as President. Marsha McVicker will continue in her role as Founder & CEO.

"LYLA was built on the belief that employees and patients alike deserve support that is as dynamic as their lives," said McVicker. "I'm proud of what we've created and excited to see how this new chapter of leadership and investment will expand our reach, elevating the experience for even more people."

"Employees and patients are juggling more than ever, and they deserve meaningful support," said Beanblossom. "I'm honored to lead a company delivering personalized, concierge-level services, and look forward to expanding LYLA's presence across more workplaces and healthcare settings."

The investment aligns with PSC's mission of partnering with founder-led companies to inspire growth, guide strategic initiatives, and build enduring businesses.

"LYLA is redefining how employees and patients are supported through personalized, high-touch services," said J. Kevin Porter, Managing Partner at PSC. "We see tremendous opportunity to scale LYLA's model across industries and healthcare systems, delivering meaningful value to employers, employees, patients, and their families."

About Porter Sablan Capital LLC
Porter Sablan Capital LLC is a private investment firm headquartered in Louisville, Kentucky. The firm partners with founder-led companies to help them become thriving, enduring businesses by providing capital, strategic operating expertise, and valuable connections to support innovation, sustainable growth, and strong investor returns.

About LYLA
LYLA is a technology-enabled concierge service platform accessible across devices, designed to help individuals navigate complex life situations with simple, effective solutions. By integrating with existing employee benefits and offering an expansive marketplace of services, LYLA empowers employees and patients to focus on what matters most. For more information, visit helpmelyla.com.