2024 MAMA AWARDS Arrive on Samsung TV Plus’s Exclusive K-Pop Channel

As K-Pop's popularity reaches new heights worldwide, Samsung TV Plus is making it easier than ever for fans to connect with their favorite artists. Through their recently expanded partnership with leading Korean entertainment company, CJ ENM, which was announced last month, Samsung TV Plus has launched an exclusive K-Pop channel in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil, and Mexico, packed with music videos, concert footage, and interviews with K-Pop's biggest stars. And now, Samsung TV Plus will be the exclusive home of the LIVE broadcast of the 2024 MAMA AWARDS, presented by Visa, a 3-day event that will kick off in Los Angeles, California, then continue in Osaka, Japan. This landmark debut will air LIVE November 21 through the 23rd across multiple time zones.

Celebrating a 25-year legacy, MAMA AWARDS, the World's No.1 K-Pop Awards, have been at the forefront of K-Pop's expansion by hosting the ceremony across Asia, including Macao, Singapore, Hong Kong, Vietnam, and Japan.

Dubbed the "Grammys of Asia," the MAMA AWARDS will be broadcast LIVE from the Dolby Theatre in Hollywood, showcasing a high-energy lineup of K-Pop's most celebrated artists. The exclusive coverage begins on Thursday, November 21 with red carpet arrivals at 4 PM PST, followed by the main event featuring rapper and producer, Anderson .Paak, and legendary producer J.Y. Park. Most notably, breakout girl group ILLIT will make their U.S. debut, competing for multiple awards, and fans will also be able to enjoy performances by international acts, including global girl group KATSEYE.

Samsung TV Plus Expands K-Pop's Global Reach

In addition to the live red carpet and awards show, the exclusive Samsung TV Plus K-Pop channel offers a deep dive into K-Pop culture. Viewers can enjoy a premium mix of music videos, concert clips, and behind-the-scenes interviews from leading K-Pop labels, all designed to immerse viewers in the genre's most iconic moments and newest trends. The exclusive MAMA AWARDS broadcast underscores Samsung TV Plus's commitment to offering high-quality K-Content globally, by bringing the biggest K-Pop performances to millions of fans and by turning the platform into an essential destination for K-Pop fans worldwide.

Live events have become a bright spot for Samsung TV Plus, and notably over-indexes against the 18 to 49 age demographic, a coveted group among advertisers and the same key audience fueling K-Pop's global rise. With over 88M active users-a 50% increase year-over-year-Samsung TV Plus is able to bring K-Content to the masses in innovative ways, and meet the demand of its growing audience base.

Leading in K-Content with an Unmatched Library

Samsung TV Plus is one of the leading free streaming services for K-Content, with nearly 4,000 hours of on-demand Korean dramas, movies, and shows available to U.S. audiences. As interest in Korean culture continues to surge, Samsung TV Plus is making world-class K-Content more accessible than ever.

Check out the full list of MAMA performers and nominees, and watch the MAMA AWARDS live November 21 through the 23rd with Day One kicking off at 4 PM PST on the K-Pop channel 1535, exclusively on Samsung TV Plus.

2024 MAMA AWARDS Artist Lineup

U.S. - DAY ONE, November 21

• Anderson .Paak
• ILLIT
• KATSEYE
• Y. Park
• RIIZE
• TWS
• YOUNG POSSE

Japan - DAY TWO, November 22

• BOYNEXTDOOR
• ENHYPEN
• IVE
• izna
• Lee Young Ji
• ME:I
• TOMORROW X TOGETHER
• TREASURE
• PLAVE

Japan - DAY THREE, November 23

• (G)I-DLE
• aespa
• BIBI
• G-DRAGON
• INI
• MEOVV
• Seventeen
• ZEROBASEONE