Advertising Week New York 2023: Unlocking Incrementality for Business Outcomes

Measurement experts across the ecosystem take the stage at Advertising Week New York 2023 to share the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, and Theatrical/Box Office. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting. Featured speakers include Jorge Ruiz, Global Head of Marketing Science at TikTok, Stephanie Geno, Senior VP Marketing & Strategy at Affinity Solutions, Amy Dalsan Senior Research Manager at Spotify, Kris Magel, VP Head of Agency and Publisher Solutions at Samba TV, and Danielle DeLauro, EVP at VAB.