New Study: 2026 World Cup Set to Spark Longer Stays, Higher Spending—If America Gets Ready

New research released by the U.S. Travel Association reveals the 2026 FIFA World Cup's extraordinary potential to deliver major economic gains for communities across the country, but warns that safety concerns, policy perceptions and entry barriers could limit America's ability to fully capitalize on the opportunity.

The numbers are striking. International World Cup visitors expect to spend more than $5,000 per person; 1.7 times more than typical international trips to the U.S. One in three intend to stay longer than two weeks. And more than 80% are open to visiting destinations beyond the largest gateway cities, unlocking economic opportunity in communities across the country.

"This research shows visitors aren't just coming for the matches, they are coming to experience America," said Geoff Freeman, President and CEO of the U.S. Travel Association. "Being prepared and welcoming is not just good for visitors. It strengthens our economy, supports 15 million jobs and reinforces the values we share as a nation."

The study analyzes the travel intentions of soccer fans across 10 key markets including North America, Europe and Latin America. The findings make one thing clear: 2026 World Cup visitors will stay longer, spend more and explore far beyond the stadiums, if America gets the conditions right.

That is not guaranteed. Safety has emerged as a top concern among potential visitors, a signal that the massive $600 million invested in homeland security for the games is critically important. Approximately one-third of respondents cited concerns over two proposed policies that the administration has not implemented-with 34% citing concerns regarding increased visa application fees and 32% citing proposed social media requirements for the Electronic System for Travel Authorization (ESTA) application. Addressing these misperceptions through clear communication about visa and entry processes, historically low crime rates, and a unified welcome from industry and government will be critical to converting interest into arrivals.

"In sports, you don't show up to the championship unprepared. The 2026 World Cup is America's championship moment-the largest sporting event in history, on our soil, with the world watching." Freeman added. "The demand is there. The fans are coming. Now it's time for Washington to make sure we are ready to win."

The findings position the 2026 World Cup as far more than a global sporting event, underscoring travel's role as a powerful driver of economic growth and cultural connection, with benefits that will extend well beyond the final whistle.

With the tournament weeks away, the U.S. Travel Association is calling on Congress and the administration to act on the policies that will determine whether America captures this moment fully: restoring Brand USA funding, resolving entry barriers and ensuring the travel system operates at full strength for the millions of visitors about to arrive.

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About the Research: The study was conducted by GSIQ Tourism Insights on behalf of the U.S. Travel Association and is based on more than 9,500 respondents across 10 key markets including the United States, Europe and Latin America.

U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for more information.