The National Association of Jewellers

07/18/2025 | Press release | Distributed by Public on 07/18/2025 09:59

Jewel Ads Joins National Association of Jewellers, Offers Exclusive Support to NAJ Supplier Members

Jewel Ads Joins National Association of Jewellers, Offers Exclusive Support to NAJ Supplier Members

18 Jul 2025

Jewel Ads, the innovative digital marketing platform for the jewellery trade, is proud to announce its official membership with the National Association of Jewellers (NAJ). This reinforces Jewel Ads' commitment to supporting and strengthening the UK jewellery industry.

Co-founded by Daren and Michelle Daniels, who collectively bring over 60 years of dedicated experience within the trade, Jewel Ads has quickly become a pivotal force in driving new connections across all sectors of the jewellery industry. Their extensive knowledge and vision for a new digital service and industry have been instrumental in helping businesses navigate and thrive in an evolving market.

Daren Daniels, Co-Founder of Jewel Ads says,

"Becoming a member of the National Association of Jewellers is a significant milestone for Jewel Ads. We're passionate about the jewellery trade, and this partnership allows us to deepen our commitment to its growth and prosperity. We'd also like to extend our sincere thanks to all our trade partners, particularly the Institute of Professional Goldsmiths, Retail Jeweller Festival, Get Stoned and Bright New Gems".

In a further demonstration of their dedication to the trade, Jewel Ads is pleased to announce that they are offering an exclusive introductory discounts to all NAJ supplier members with up to 50% off 12-month packages for the online trade events. This initiative is designed to provide crucial support during challenging economic times, helping businesses to enhance their marketing efforts and reach new customers.

Jewel Ads stands apart with its unique 12-month digital marketing package, built on the philosophy that effective marketing is a "marathon, not a sprint." This comprehensive service ensures continuous brand visibility and consistent lead generation through multiple touchpoints, including:

  • Dedicated Brand Pages and Lookbooks within the Jewel Ads trade directory.
  • Participation in online trade events.
  • Features in industry newsletters.
  • Leveraging LinkedIn with two dedicated newsletters, regular social posts, and active engagement with client content.

Michelle Daniels, Co-Founder of Jewel Ads adds,

"Our focus is on delivering consistent, high-impact services that build brand presence and drive potential sales. We prioritise targeted engagement within the niche jewellery industry, ensuring every marketing effort contributes meaningfully to our clients' success. We're here to help maintain a strong, consistent presence in the market and connect with valuable trade partners all year round."

Jewel Ads promises to bring enhanced digital marketing opportunities to supplier members, fostering growth and connectivity throughout the UK jewellery trade. Jewel Ads remains committed to supporting and strengthening the UK jewellery industry, and this recent development is a testament to that commitment.

If you're looking to showcase and promote your business, products, new range or services, Jewel Ads' next online jewellery trade event opens on the 6th August.

View Jewel Ads

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Source: Jewel Ads

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The National Association of Jewellers published this content on July 18, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 18, 2025 at 15:59 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at support@pubt.io