Nexstar Brand Studio Launches — Unlocking New Advertiser Opportunities Across The CW, NewsNation, and Nexstar’s Local Television Stations Ahead of America’s 250th Birthday

"MY AMERICAN STORY" Anchors Inaugural Campaign - Delivering Cross-Platform Branded Storytelling, Custom Integrations, and Signature Live Events Approaching July 4, 2026

IRVING, TX (Dec. 18, 2025) - Nexstar Media Group, Inc. (Nasdaq: NXST), today announced that the company will launch The Nexstar Brand Studio, an in-house strategic and creative hub connecting advertisers to the company's unmatched portfolio of media properties in markets of all sizes across the United States. The studio unites Nexstar's trusted IP, national and local reach, and a curated bench of award-winning producers, digital creators, multiplatform marketers, and strategic communications leads to develop bespoke sponsorships. Offering branded series, specials, and podcasts, entertainment and sports integrations and activations, and talent and influencer campaigns, the studio is designed to deliver best-in-class measurable results through nationwide distribution.

"The Nexstar Brand Studio enables advertisers to become part of the stories that move our audiences," said Laura Lamattina, Nexstar's Senior Vice President of Marketing Solutions & Brand Partnerships. "It's not just about placement-it's about partnership. Together, we can illuminate campaigns that resonate, inspire, and deliver measurable results."

Nexstar also announced the studio's first production, "My American Story," a year-long cross-platform campaign celebrating the diverse voices and values that define our nation as it approaches the 250^th anniversary of the signing of the Declaration of Independence and the founding of the Republic.

Through inspired storytelling, brand partnerships, and coverage of live events, Nexstar and its portfolio of media properties-including more than 200 owned or partner local television stations, cable news network NewsNation, and The CW Network-will unite millions of Americans in celebrating our shared heritage and limitless potential as a nation.

Showcasing powerful personal narratives from across the nation in special video vignettes of varying length-including firefighters, veterans, teachers, student athletes, farmers, small business owners, artists, individuals living with disabilities, Olympians-turned-WWE wrestlers, and NASCAR drivers, "My American Story" promises to capture the people and places that make up the fabric of America.

"As America prepares to celebrate its 250^th birthday, Nexstar and our new content studio are uniquely positioned to tell the nation's story - not from one city or one network, but from every community across the country," said Dan Lanzano, President of National Advertising Sales. "'My American Story' reflects the heart of who we are - local, authentic, and deeply connected to the people and places that make this country extraordinary."

Sponsored by Safelite, "My American Story" aired its first feature last month, with NASCAR driver Connor Zilisch sharing his personal story during the NASCAR Playoff Race from Talladega. Nexstar's full portfolio of media properties will begin participating in the campaign this week, when spots will air across the company's national and local platforms.

Audiences can experience expanded content on The CW App, NewsNation App, and the just-launched website MyAmericanStory.TV, where viewers can upload and share their own stories.

"My American Story" is just one element of Nexstar's companywide, cross-platform, year-long celebration of America at 250 years old. Additional programming and branded content offerings include:

• Main Street USA - A limited NewsNation series highlighting small businesses and entrepreneurs revitalizing their communities.
• Celebrating Main Street on Route 66 - Coming in Spring 2026, special programming honoring the 100th anniversary of America's most iconic highway, capturing the heart of the nation through its towns and travelers.
• Special Broadcast Events - Live televised celebrations of special events including Veterans Day tributes honoring those who have proudly served our country, The Boston Pops Fourth of July Fireworks Spectacular, and a NASCAR street race at Naval Base Coronado.

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About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 317,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All Americans," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit Nexstar.tv.

Media Contact:
Gary Weitman
EVP and Chief Communications Officer
Nexstar Media Group
972/373-8800 (office) or [email protected]