How Commerce Leaders Drive Efficient Growth with Agentforce

How Commerce Leaders Drive Efficient Growth with Agentforce

Transforming your commerce business with Agentforce just became easier.

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Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with customers in entirely new ways.

Gaining a Competitive Advantage

For a commerce leader, cost savings equate to improved profitability, something top-of-mind for any business. Whether it's lowering the rate of product returns or reducing the cost of service cases, the effectiveness of commerce operations depends on keeping an eye on the ledger.

Customers are the lifeblood of a healthy commerce business, so the need to attract new shoppers is a constant, and keeping shoppers happy to grow lifetime value is a big deal. 74% of shoppers will abandon a brand after three or fewer bad experiences. Customer satisfaction is the name of the game and can result in reliable repeat business.

Here we have defined the ideal state for a commerce business. What if it were easier to keep this equilibrium?

Agentforce is built for commerce leaders.

Anyone running a commerce business needs to be concerned with driving conversions. They need to care about the experience that bears their brand's name. Commerce leaders can move faster with Agentforce, working alongside agents to improve order servicing and scale personalization.

Agentforce is equipped with actions that serve as tools for new levels of productivity, saving time and money, with fast time to value.

How Agentforce Skills for Guided Shopping Helps

Successful commerce leaders strike a balance across a few strategic disciplines and deliver on the promises of their brands. Agentforce Skills for Guided Shopping aim to put the power in the hands of both the commerce leader and the customer to conduct commerce with as little friction as possible. Imagine the following scenarios.

Personalize product recommendations and streamline add to cart (GA Now)

Did you know that 82% of commerce organizations with AI implementations report at least a moderate level of benefit to product discovery? Agentforce Personal Shopper serves as a digital concierge, guiding searches of storefronts on the web, chat, or messaging apps like Whatsapp. Product discovery through Agentforce reduces time to browse, discover, and add to cart while providing a personalized shopping experience. That means shoppers convert quicker, having experienced a satisfying, reassuring journey.

A well-known apparel company uses Personal Shopper to ask its customers the simple question, "Where are you going?" so Agentforce can put its product data, business data and third party data to work. It determines for shoppers the best product recommendations based on expected weather of the season and common activities in the area.

Similarly, a popular jewelry company collects insights from sales associate conversations to pair shoppers with the perfect charm based on the emerging story and emotional indications of those conversations.

Save on service case costs (GA Now)

Post-purchase support is key to customer satisfaction, but the cost of human customer service interactions can be a drag on the bottom line. Agentforce Personal Shopper can track orders and handle "Where is My Order (WISMO)" requests, reducing service interactions. With Commerce Skills for Order Management, allow shoppers to modify orders, facilitate exchanges, and manage self-service returns with ease, meaning commerce leaders gain capacity to serve shoppers and bring down costs.

SharkNinja, a global product design and technology company, sees Agentforce's potential for handling its routine shopper inquiries. Veila Carboni, SharkNinja CIO, says, "This will allow our team members to focus on innovation and creating meaningful, high-impact interactions."

Emerging Use Cases

In addition to streamlining day-to-day tasks for commerce leaders with Agentforce Skills for Guided Shopping, Agentforce Skills for Merchandising improves speed to set promotions, promotion effectiveness, and increases conversions.

The Salesforce Generative AI Snapshot Research Series found that commerce professionals using AI estimate it saves them an average of five hours a week. Conversational insights from Agentforce provide reliable data on products, inventory, and customer behavior, increasing speed to identify trends versus sifting through reports and dashboards. What Agentforce can do now is just the beginning.

The Flexibility of Custom and Partner Actions

Agentforce's out-of-the-box actions can be supplemented seamlessly with new skills created by brands and systems integrators. Unlock new capabilities as partners build agents to address emerging use cases.

Where will Agentforce take you?

Commerce leaders can team up with Agentforce for Commerce to get measurable results for product discovery, customer satisfaction, service case costs, and revenue growth. Get moving quickly with Agentforce-all while enjoying improved Total Cost of Ownership (TCO). Learn more about Agentforce for Commerce.

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Pablo Gallaga is a seasoned content marketer with over 15 years of experience in tech marketing and content creation. Before joining Salesforce he produced award-winning content for Dell Technologies. Pablo is based in Austin, TX where you can probably find him at the local Alamo Drafthouse watching... Read More horror films.

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