YouTube LLC

09/08/2025 | News release | Distributed by Public on 09/08/2025 08:06

A record-breaking debut for the NFL on YouTube

News and Events

A record-breaking debut for the NFL on YouTube

By The YouTube Team

Sep 08, 2025 [[read-time]] minute read

Share

  • Copy link
    Copy link

This past Friday, the gridiron and the YouTube community collided to make history.

Our first-ever exclusive, global broadcast of an NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers live from São Paulo, Brazil, was a huge success. It also set a record for most concurrent viewers of a live stream on YouTube. In case you missed it or want to replay the action, the game is available on the NFL YouTube channel.

Kansas City Chiefs vs. Los Angeles Chargers FULL GAME | NFL 2025 Season Week 1

More like this

Culture and Trends

What if MrBeast bought the NFL?

By the Numbers:

  • The broadcast drew a global audience of over 17.3M average-minute-audience (AMA). This included 16.2M AMA in the U.S. (according to Nielsen) and 1.1M AMA outside of the U.S. (according to YouTube).
  • Fans tuned in from over 230 countries and territories around the globe (according to YouTube).

We partnered with the NFL to bring a uniquely interactive and creator-driven viewing experience. The broadcast featured exclusive content from MrBeast, Haley Kalil, Michelle Khare and Marques Brownlee; commentary from Deestroying from the sidelines; pre-game and post-game hosting from Kay Adams, Peter Overzet and NFL Legends Cam Newton, Derek Carr, Brandon Marshall, and Tyrann Mathieu; a dazzling halftime show from KAROL G; and Watch With streams and commentary from a stacked roster of creators including IShowSpeed, Tom Grossi, Robegrill, SKabeche, CazéTV and many more.

Thank you to all 17 million of you who tuned in for this game-changing moment on YouTube. Happy NFL season!

  1. U.S. AMA Source: Nielsen. YouTube Custom Analysis. 9/5/25. P2+. Data is inclusive of YouTube first-party data
  2. EX-U.S. AMA Source: YouTube First-Party Internal Data. Global ex-U.S. 9/5/25.

More like this

Culture and Trends

What if MrBeast bought the NFL?

Related Topics

  • YouTube Sports
  • Events
YouTube LLC published this content on September 08, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 08, 2025 at 14:06 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]