PureCars Launches Automotive's First Unified Customer Data and Marketing Platform

KANSAS CITY, MO. - November 10, 2026 - PureCars today announced the launch of the automotive industry's first platform to unify customer data, opportunity mining and outbound marketing execution in a single system. The launch comes just seven months after PureCars acquired AutoAlert in April 2026, with the two companies' systems fully integrated in that time. The platform combines the PureCars Customer Data Platform (CDP) with AutoAlert data mining and AI-driven predictive analytics, giving dealers one complete view of every customer and one system to act on it. It also marks the first of several major platform enhancements PureCars will deliver ahead of NADA 2027.

Ending the Fragmented Dealer Tech Stack

Dealerships today operate across a DMS, a CRM, service systems, equity mining tools and multiple marketing vendors. Each system holds a fragment of the customer relationship; none holds all of it. The consequences are duplicated outreach, missed equity and service opportunities, and marketing investment that cannot be attributed to individual customers.

By unifying the PureCars CDP with AutoAlert's proven data mining, PureCars eliminates the need for dealers to manage disconnected systems. Data, intelligence and execution now operate on a single customer growth platform.

"Dealers have been forced to run their marketing across systems that were never designed to work together," said Lauren Donalson, CEO of PureCars. "When we acquired AutoAlert in April, we committed to delivering real value to dealers quickly. Integrating these systems in a matter of months demonstrates that commitment and the strength of our combined teams. By unifying our CDP with AutoAlert's data mining, we are giving dealers what the industry has lacked: one complete view of every customer and one platform to act on it across every channel. This is the foundation for a series of innovations we will introduce ahead of NADA 2027."

The PureCars Customer Growth Platform features:

• Consolidated customer data. Sales, service, equity and marketing engagement data converge on one platform, replacing disconnected systems.

• One view of every customer. Every shopper and owner is represented by a single, complete profile, from first website visit to most recent repair order.

• One place to action customer data. AutoAlert's data mining identifies high-value opportunities, including equity positions, lease maturities and service milestones, and dealers act on them immediately within the same platform.

• One system for all outbound marketing. Email, direct mail, digital media, text and conquest campaigns are planned, deployed and measured from a single platform with one source of truth for attribution.

• AI-powered predictive analytics and audience creation. Built-in AI analyzes every customer profile to predict who is most likely to buy, trade or return for service, and automatically builds high-propensity marketing audiences ready for activation across every channel.

First of Its Kind, First of Many

PureCars is the first provider in automotive retail to unite a customer data platform, opportunity data mining and full outbound marketing execution in a single system, setting a new standard for how dealers turn customer data into sales and service revenue.

This launch is the first of several platform enhancements PureCars will introduce ahead of NADA 2027. Attendees can see the unified platform in action at booth 2167 in Orlando and during PureCars' live-stage session.

The platform is available now to all PureCars and AutoAlert dealer partners. To schedule a demonstration, visit www.purecars.com.

About PureCars

PureCars is transforming automotive marketing through advanced audience management, customer data curation, and AI-driven intelligence. By shifting the emphasis from standard ad placement to strategic insight and activation, the company empowers dealerships and OEMs to build deeper customer connections and execute high-precision marketing in a rapidly evolving industry. Backed by 19+ years of expertise, PureCars is a certified provider for more than 30 OEMs in the U.S. and Canada and is the trusted partner of North America's largest dealer groups

Media Contact:

Kate Colacelli, CMO

[email protected]

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