New Holland begins collaboration with racing driver Maciej Bernacik – a combination of precision agriculture and motorsport

• New Holland brand launches a partnership with one of Poland's most experienced racing drivers - Maciej Bernacik.
• The driver's car will compete in the Polish Racing Car Championship in New Holland colours, promoting the brand on race tracks in Poland and abroad.

New Holland announces the start of a collaboration with Maciej Bernacik - an accomplished racing driver whose more than 20-year career includes both karting successes and participation in international racing series. This partnership represents a unique connection between the worlds of agriculture and motorsport, built on shared values: precision, control, and consistency in performance.

Precision and experience - the foundation of the partnership

Maciej Bernacik is a driver whose racing style is based on maximum control and repeatability. He began his career by winning championship titles in Poland and abroad, later developing his skills through cooperation with BMW Motorsport and by competing in the Formula BMW series. Today, he combines the roles of professional driver and instructor, sharing his experience on race tracks in Poland and across Europe.

His approach - founded on experience and eliminating randomness - perfectly aligns with New Holland's philosophy. For years, the brand has delivered solutions that ensure reliability and efficiency in the operation of modern farms.

A blue signature on racing circuits

During the 2026 season of the Polish Racing Car Championship, Maciej Bernacik's car will be presented in New Holland's distinctive colours. The vehicle livery will become a mobile showcase of the brand, highlighting its commitment to innovation and the pursuit of excellence - both in agriculture and in motorsport.

Key dates in the 2026 championship calendar include:

• 15-17 May - Poznań Circuit

• 12-14 June - Poznań Circuit

New Holland's presence on the race track is not only an element of brand communication, but also a symbol of the shared values that connect these two worlds.

Passion, technology, and consistency

"Collaborating with Maciej Bernacik is another step in building New Holland's image as a brand focused on partnerships rooted in professionalism and experience," says Tomasz Dembiński, New Holland Marketing Manager. "Both in the operation of agricultural machinery and in motor racing, reliability, control, and striving for the highest standards are of key importance," he emphasizes.

New Holland continues to develop its activities consistently, choosing ambassadors who - like the brand itself - combine passion with technological excellence.

Płock, 17 April 2026