02/16/2026 | Press release | Distributed by Public on 02/16/2026 11:03
Xerox today announced a redesigned global Print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. This evolution reinforces the company'scommitment to disciplined execution, partner-led expansion, and profitable coverage models.The structure will be in effect in the second quarterof 2026.
"Unifying the Xerox-Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance," said Jacques-Edouard Gueden, chief revenue officer at Xerox."With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete."
The modelis built around a streamlined, integrated sales system that enablesstronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in Print, IT Solutionsand Digital Services, and Graphic Communications.
A Global Structure Aligned to Regional Realities
The updated Print go-to-market framework is organized into three regional models, North America, Western Europe, and the rest of the world, supported by a dedicated Global Production Print Servicesdivision and twospecialized teams focused on Distribution and Inside Sales.
Key elements include:
North America and Western Europe coverage redesignedto a unified segmentation model. Direct sales will concentrate on Enterprise and Corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by Inside Sales, strengthening consistency, scalability, and operational simplicity across both regions.
Introduction of a global go-to-marketframework for Graphic Communications, designed to fully leveragethe company's refreshed production print portfolio.
Rest of the World organized into two distinct operating units:
A dedicated Asia Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner orchestration.
AnInternational Operations organization covering the remaining geographies, operatingunder a cost-efficient hybrid model designed to protect profitability while maintainingselective growth focus.
Leadership Appointments
To support the new structure, Xerox has appointed the following leaders:
Clay Mooring- North America Managed Accounts
Karl Boissonneault - North America Channelsand Partners
Thomas Valjak - Western Europe Channelsand Partners
Danny Molhoek - Western Europe Managed Accounts
Cindy Arbeau - Xerox Digital Sales
Mandeep Saini - APAC, OEM, and Alliances
David Dyas - International Operations
Yolanda Camberos - Distribution Operations
Terry Antinora - Global Production Print Services
About Xerox Holdings Corporation(NASDAQ: XRX)
Xerox has been redefining the workplaceexperience for over a century. As a services-led, software-enabled company, we power today's hybrid workplace through advanced print, digital, and AI-driven technologies. In 2025, Xerox acquiredLexmark - expanding our global footprint, strengthening service capabilities, and equipping us to deliver an even broader portfolio of workplace technologies to our clients. Today, we continue our legacy of innovation to deliver client-centric, digitally driven solutions that meet the needs of a global, distributed workforce. Whether in offices, classrooms, or hospitals, we help our clients thrive in a constantly evolving business landscape.
© 2026Xerox Corporation. All rights reserved. Xerox® is a trademark of Xerox Corporation in the United States and/or other countries.
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