Exploring Sustainable Markets and Trade Opportunities for COMESA Countries

The global agri-food system is undergoing transformation driven by increasing consumer demand for sustainability, transparency, and ethical production practices, presenting both opportunities and challenges for COMESA countries.

On one hand, it offers a pathway to enhance export competitiveness, diversify markets, and increase value addition. On the other hand, accessing sustainable markets remains a challenge for producers, SMEs, and exporters in the region.

This two-day learning series, co-hosted with the COMESA Secretariat, will help member states, producers, and SMEs in the region enhance their understanding of sustainability standards and their requirements, as well as emerging regulatory developments in key export markets-including horticulture, tea, coffee, and fisheries.

Through knowledge exchange and practical insights, participants will be better equipped to access sustainable markets, understand evolving market trends, and identify strategic actions to strengthen the competitive positioning of COMESA member states in global agri-food trade.