Victoria’s Secret touches down at Auckland Airport with first full-format New Zealand store

Victoria's Secret has officially arrived in New Zealand with the opening of its first full-format store at Auckland Airport's international terminal, bringing a new level of glamour to travellers. Located airside in the international departures area alongside Auckland Duty Free, and operated by Lagardère Travel Retail, the boutique offers a premium pre-flight shopping experience, from lingerie and beauty essentials to signature fragrances.

The new store offers an innovative design concept and streamlined navigation to effortlessly guide shoppers, while creating a seamless shopping experience. Bringing together smart design and a tailored edit of essentials, the boutique offers travellers a seamless, elevated experience before they head to the gate.

While Victoria's Secret has previously operated a smaller concept store at Auckland Airport, this opening marks its full debut in the New Zealand market, with the complete range spanning lingerie, sleepwear, accessories, swimwear, beauty and fragrance. The Spring/Summer 2026 collection highlights signature bras, perfect panty matchbacks, luxurious sleepwear, and apparel essentials ideal for travel.

Alongside its intimates and apparel offering, the boutique features a refined edit of beauty and gifting must haves. Travellers will find signature prestige fragrances-including the newly updated Very Sexy Eau de Parfum and the iconic Bombshell Eau de Parfum-together with mists, body care, lip essentials, and beautifully packaged gift sets across a range of price points.

To celebrate the opening, customers enjoyed an exclusive in-store fragrance engraving service from 1pm to 5pm on launch day (Tuesday, 31 March 2026). Travellers visiting within the first two weeks will also benefit from a 10% storewide discount until 14 April 2026.

Lucy Thomas, Head of Retail at Auckland Airport, said: "We are proud to open this new store as part of our ambition to deliver a vibrant and contemporary airport experience at New Zealand's gateway. We encourage travellers to allow time to explore the airside offer. This is the first of many exciting openings, with further brands to be announced throughout the year as part of the ongoing transformation of our duty free and retail environment."

Luc Mansion, Global Chief Financial Officer & Regional COO Pacific of Lagardère Travel Retail, commented: "This opening reflects our strategy to elevate the travel retail experience through partnerships with leading global brands. Bringing Victoria's Secret's full-format concept to Auckland Airport demonstrates our ability to create premium, differentiated environments that resonate with international travellers and support our partners' development in high-potential markets."

Cyril Letocart, CEO of Lagardère Travel Retail New Zealand, added: "Victoria's Secret is one of the world's most recognised fashion and beauty brands, and we are delighted to bring its unique offer to Auckland Airport. It is a perfect fit for travellers seeking to enhance their journey with a premium shopping experience."

About Lagardère Travel Retail
Lagardère Travel Retail, a subsidiary of Louis Hachette Group (through Lagardère group), an international group listed on Euronext Growth, is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,000 stores in airports, railway stations and other concessions in over 50 countries, and has generated €8.0 bn in sales (100%) in 2025.
We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.
We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference.
www.lagardere-tr.com  ●  @LagardereTR