Bright Horizons Launches Care Advising to Support Families Across Complex Caregiving Needs

May 12, 2026 - Bright Horizons Family Solutions Inc., a leading provider of employer-sponsored care and education benefits, is launching Care Advising, a new offering that helps employees navigate complex caregiving needs-from aging parents and healthcare decisions to neurodiversity and life transitions. The solution brings together expert guidance and digital care navigation in one seamless, comprehensive experience.

Powered by Homethrive and fully integrated into the Bright Horizons ecosystem, Care Advising enables employers to support the entire caregiving journey through one partner, one platform, and one unified employee experience. Homethrive provides personalized caregiver support for every situation, from aging and disabilities to medical and financial assistance.

"Many working families today are navigating deeply personal and often complex caregiving challenges, and employers are looking for a more streamlined way to connect their employees to meaningful support," said Phil Barr, Chief Development Officer at Bright Horizons. "In partnership with Homethrive and their deep expertise in senior care and neurodiversity, Care Advising gives organizations a meaningful way to support their people with both guidance and direct care during critical moments.

Care Advising leverages skilled Care Guides to work with families to create personalized action plans, organize critical information, connect to relevant employee benefits, and access trusted service providers. Additionally, through Homethrive's care hub, employees can find specific, vetted information about a range of caregiving needs.

"This partnership reflects a broader shift we're seeing from large employers who are moving away from fragmented solutions and toward a few trusted platforms that make it easier for employees to find and get the support they need," said Dave Jacobs, CEO of Homethrive. "Bright Horizons has built one of the most trusted family care platforms in the market, and by embedding Homethrive into that experience, we're bringing high-impact caregiving support to millions of employees in a way that's easier to access, easier to use, and ultimately more valuable for both employers and their people."

Contact us to learn more about Care Advising.

About Homethrive
Homethrive is the only all-in-one caregiving platform combining predictive technology with 1:1 support from credentialed Care Guides to help families navigate the full spectrum of care. Our comprehensive solution addresses every caregiving need, including backup and ongoing childcare, eldercare, neurodivergence, chronic conditions, and aging, while also providing integrated estate planning services along with hands-on support through loss and bereavement. Homethrive saves members an average of 16.4 hours of care coordination each month and delivers industry-leading utilization. Distributed through leading employers, insurers, health plans, financial institutions and partner platforms, Homethrive helps organizations support the 73% of adults navigating caregiving responsibilities - improving engagement, outcomes, and measurable business impact. Learn more at www.homethrive.com.