Fujifilm Launches 4K Broadcast Zoom Lens “FUJINON LA30x7.8BRM” (Fujifilm)

In recent years, the rapid growth of video streaming platforms has led to a significant increase in the production of video content, including news, documentaries, sports, and music concerts. As a result, there is a rising demand for equipment that can streamline filming operations while maintaining high image quality and functionality, all within limited production budgets. In response to this demand, Fujifilm introduced the 4K broadcast zoom lens "FUJINON LA16x8BRM" in 2019. It has been well received for its compact and lightweight designalong with its excellent optical performance and affordability.

The "LA30x7.8" boasts a highest-in-class 30x zoom capability, covering the focal range from 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.7kg. Its lightweight design enhances mobility and versatility for production. Additionally, the newly developed drive unit features high resolution 16-bit encoders for extremely accurate position detection in virtual and remote production workflows, further contributing to streamlined operations.
Fujifilm will showcase the lens at "IBC 2025," a major international broadcast equipment trade show to be held in Amsterdam, Netherlands, from September 12 to 15, 2025.

Fujifilm will continue to leverage its advanced optical technologies, nurtured over many decades, to develop and supply high-performance broadcast lenses, cinema camera lenses and accessories, addressing the evolving needs of frontline video professionals.

• *1 As a portable lens for 2/3-inch 4K cameras with ENG-style, based on Fujifilm research as of October 2025
• *2 A mechanism that focuses by moving the rear part of the lens